aida DESIGN Spring/Summer 2024 - Catalog - Page 5
DESIGN
INTRODUCTION
aida history
In 1953, Ancher Iversen set up the company Ancher Iversen a/s with the intention of setting the
daily table with good design.
In 1969, the well-known company invited the hard-working colleague Finn Maae Jensen to
become partner and when Ancher Iversen passed away a few years later, Finn became owner of
the company. In 1996, the Søholm stoneware factory joined the aida family.
In 2002, Peter Maae Jensen became managing director and principal shareholder, thereby giving
the company new life in its already great heritage of making good designs for every table and
kitchen.
The company completed a rebranding process and, among other things changed its name to aida
(ancher iversen danmark).
Today, aida is a Danish design company striving to give food lovers the highest possible value for
money within dinnerware, glassware, cutlery, kitchen utensils, lifestyle and gift articles.
Introduction
For more than 60 years, aida has presented timeless porcelain of good quality at affordable
prices. From the beginning, aidas philosophy has been to create beautiful and durable
tableware.
A craftsmanship that lives up to both professional chefs and private food lovers daily
requirements – be it in the kitchen or at the dinner table.
Design Collection
aida works closely with a number of recognized Danish designers. Common for the designers
associated with aida is that they all contribute to the modern Scandinavian expression that aida
is known for. Simplification - renewal - beautification - colorful.... are some of the words that
are characteristic for our design.
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