REVEALED-SPRING-2021 - Magazine - Page 17
MORGAN LANE X MONOPOLY
Underneath it all
BY PATRICIA MAEDA
The need for a mood boost has become a key priority in this time of Covid-19.
One year into the pandemic has exhausted consumers of boring loungewear,
and while comfort is still predicted to drive the market, it’s time to
put the “sourdough era” behind us.
ith immunologists predicting the widespread use
of vaccines in the near future, we can begin to
see a light at the end of the tunnel. Restoring a
sense of normality as well as social interactions will have a
profound impact on our collective psyche. With hopes for a
better future, a feeling of renewed optimism a new sartorial
trend is emerging: feel-good fashion.
Another relevant way to tap into the new optimism is found
with nostalgic and childlike designs that remind us of happier
times. Consumers will seek out products that incorporate
comforting design elements. Brands should offer products
Fashion is a powerful tool that can help lift spirits. Think
about the dress that makes you feel you can conquer the
world, or that outfit that just brings a smile to your face. It’s
widely known that fashion’s psychological effects on how
we feel have a direct impact on our wellbeing. The role that
lingerie plays is no different. And perhaps even more evident,
it boosts our confidence as it shapes our bodies. And while
feel-good lingerie is partly about confidence, it is just as much
Consumers are searching for small pleasures to brighten their
days. So why not start with the first item of clothing we put
on our bodies - a little nugget of joy in the intimates drawer?
To lift their spirits and alleviate pandemic blues, consumers
will look for unique color combinations that elicit feelings of
optimism. In fact, color will become a leading merchandising
strategy for brands offering more than just comfort. It will
provide a unique opportunity for consumers to feel good
once again. It’s time to shake up the market often known for
quiet, neutral shades, and introduce unexpected bursts of
color and innovative designs. Result? Even everyday lingerie
is apt to put a smile on our faces.
RE V E A LE D IS SU E # 4
that inspire. Items like pajamas and basic underwear can
leverage a playful esthetic via fun, imaginative, and relatable
prints that are instantly recognizable.
Further, consumers will be seeking all forms of selfexpression, craving emotional purchases, and exciting
newness. Brands that align with their diverse identities
are likely to succeed in a post-pandemic world.
The time for a collective
emotional sigh of relief is soon
So this season, dare to be
bold. Walk on a path towards
a better, brighter future.
Embrace an optimism so
unbounded, so whimsical, that
Because while there is
certainly joy in dressing up,
stripping down has never
felt so good.
Patricia Maeda is the trend director of Womenswear at Fashion
Snoops, a trend forecasting agency. With an expertise in intimate
apparel and swimwear, Patricia combines her experience in
merchandising and cultural studies to identify emerging fashion
trends that will impact consumer behavior in the seasons to come.
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