PPLI Annual Report 2020 - Flipbook - Page 63
Spotify Playlists
During the Say ‘Yes’ to Languages campaign, 13 Spotify playlists in 13 different languages were compiled.
These playlists were shared each week as part of the campaign and recommendations were received from
our followers, Language Assistants and
teachers. The Spotify follower account
grew from 7 at the beginning of Summer
2020 to 84 by the end of December. The
most popular playlist was the Say oui to
French! Playlist, which had 104 listeners!
•
Website copy was updated and many new and interesting features and content pieces were added to the
site. The News and Events section was constantly updated
•
Languages Connect YouTube channel was completely overhauled, with new playlists to make the page
more user-friendly and the content more easily accessible.
•
Content Calendar developed with posts across Facebook, Instagram and Twitter planned out monthly to
ensure a mix of fun and engaging posts.
•
Social media influencers were engaged to broaden the reach of campaigns such as our Say ‘Yes’ to
Languages campaign
•
Paid social media advertising campaigns were launched to target specific audience groups across
YouTube, Facebook, Instagram and Twitter in order to build our social following.
Videos with most views in 2020:
64
Video title
Views
Sgt David McInerney | Speaks Spanish and Arabic
36999
Want to learn a little Japanese?
36614
Student Ambassador | Claire
27857
Mary Buckley | IDA Ireland
27020
Student Ambassador | Cathal
23174
Filling out your CAO?
18225
Fiona Uyema | TV Cook and Author | Speaks Japanese
16735
#ThinkLanguages | Think Greater Life Experiences | Monica Loughman
16250
Hugh Cooney | Bleeper Bike CEO | Speaks Chinese
15749
Megan McEvoy | Dancer | Speaks Spanish
12562
Daniel Ferreira | Trinity Student | Speaks Portuguese
10366
Filling out your CAO?
9210
Tara McCarthy | CEO | Bord Bia
9188
#ThinkLanguages | Think Improved Wellbeing
6429
#ThinkLanguages | Think Greater Life Experiences | Lily
5796
Student Ambassador | Julia
5191
#ThinkLanguages | Think Global Work Opportunities | Orlaith Tunney
3889