The Drinks Trust - Impact Report 2020 - Flipbook - Page 11
HARDSHIP
RELIEF
In addition to the COVID-19 relief grants, in 2020,
999 beneficiaries were supported with
financial assistance grants and various acts
of kindness, an increase of 223 over the
2019 equivalent of 776.
Acts of kindness were shown to beneficiaries
through one-off grants, TV licence payments,
Christmas grants and ‘goods’ such as white goods.
This represented an increase of almost 30%
over the number of beneficiaries in 2019.
Many of the recipients of these grants and
services are amongst the most vulnerable in our
industry, as well as those experiencing life-changing
circumstances, such as critical or terminal illness.
IMPACT REPORT 2020
I never really believed in the whole grant applying
process, but after being made redundant, I felt like I had
to give it a try. Not only were they quick and efficient
with their replies and application process, but I got a
genuine feeling that they wanted to help and support
me through this time. I can’t thank the team at The
Drinks Trust enough, you have helped my family and me
through this Christmas, and I’m forever grateful.”
11