The Drinks Trust - Impact Report 2020 - Flipbook - Page 15
FUNDRAISING &
REVENUES
The Drinks Trust
received total revenues of
£2,207,679.65 in 2020, an
increase of £1,510,712.65
(217%) over the 2019
equivalent.
This substantial revenue increase
was achieved through higher corporate
donations, Business Partnerships and
one-off donations.
Many donated to assist those impacted
by COVID-19 and for the newly launched
charity’s wellbeing services. Internal
fundraising activities, especially events, fell
substantially due to COVID-19 restrictions.
IMPACT REPORT 2020
SUMMARY
2020 proved to be one of the most
challenging times in our industry
history, with an unprecedented
need for help for those impacted
by Government restrictions due
to COVID-19.
The Drinks Trust responded
to these challenges, evolved its
services and delivered support
unparalleled in its history. As the
pandemic began to take its toll on
the industry, the demand for the
charity’s services increased rapidly.
It has been a challenge we hope we never
have to experience again as an industry,
but it was one that The Drinks Trust
was able to rise to and positively impact
the lives of many of our colleagues and
friends.
It is impossible to provide enough
gratitude for The Drinks Trust’s support
from donors and stakeholders in 2020.
So many businesses and individuals gave
this charity the funds, means, and time to
provide the support that its beneficiaries
desperately needed.
15