NLP Strategic Framework FY23 - Flipbook - Page 10
Pillar II: Empower
the General Public
Priorities
2.1
Challenge
Disinformation will always exist, but with
today’s technology, it spreads faster than
ever before. While news and social media
organizations have a responsibility to
reduce the supply of disinformation in public
discourse, too many people are not sure how
to verify the news and information they receive
and are convinced there is no useful action
they can take to combat disinformation.
2.2
Develop partnerships with
membership and community-based
organizations to build national
awareness of news literacy and
exposure to NLP resources and
programs, prioritizing our reach
to those frequently targeted by
disinformation: older adults,
marginalized communities of
color (African American, Spanishspeaking and Native American)
and rural communities that can be
considered “news deserts.”
Collaborate with standards-based
media organizations to raise NLP’s
profile, enrich our programmatic
offerings and encourage the
media’s participation in stemming
the tide of mis- and disinformation
and addressing the decline of public
trust in the media.
2.3
Increase marketing and campaigns
across all media to raise brand and
mission awareness, prioritizing our
reach to those frequently targeted
by disinformation: older adults,
marginalized communities of
color (African American, Spanishspeaking and Native American)
and rural communities that can be
considered “news deserts” – while
not neglecting a national audience.
2.4
Build and focus the collective
efforts of a national community of
upstanders for facts through the
development of a virtual platform
and other programs and resources
for use by the general public.
2.5
Advance the academic research
that proves news literacy
education’s efficacy (in both the
short- and long-term) to change
learners’ news consumption habits.
Solution
NLP will raise the awareness and
practice of news literacy all across the
country – creating a sea change in public
thinking much like previous campaigns
targeting littering, smoking and drunk
driving – and empowering people to
actively and collectively push back
against the spread of disinformation.
10 — Pillar II
