NLP Strategic Framework FY23 - Flipbook - Page 11
A more news-literate
America
WY
NY
MI
NV
PA
IL
CA
DC
MO
NC
AZ
Civic
Engagement
Platform
TX
LA
GA
FL
Targeted General Public States
Education
(fact-checking)
Empowerment
While NLP will build national awareness of news
literacy, we will focus our initial efforts in the following
states, which, due to their demographics and /or
political importance, are often targets of intense
disinformation campaigns.
Engagement
(join NLP’s work and
push back against
disinformation)
(news literacy resources)
Community partnerships
By 2026
Goals
Deliverables
1.
50,000 Viral Rumor
Rundown champions.
1.
National News Literacy Week
campaign held annually.
2.
Over 350,000 annual
engagements across all
social media platforms.
2.
Annual content additions to
Informable® app.
3.
Over 46,000 new followers
across all social media
platforms.
3.
Annual season of Is That A
Fact? Podcast, with 6-10
episodes each season.
4.
Over 2,000,000 annual
visitors to the civic
engagement platform.
4.
Research conducted on the
efficacy of news literacy
education on the
general public.
5.
10,000 podcast subscribers.
Promotional partnerships
Media partnerships
State-specific and national marketing
Social media campaigns
National News Literacy Week
Other PSA campaigns
Pillar II — 11
