Visit Philly Annual Report 2021 - Flipbook - Page 6
Casa México Philly
18th Street Valentine’s Day Transformation
FOOD & DRINK
James Beard Foundation (JBF) Partnership
We continued our partnership with JBF to help build awareness of Philadelphia as a
must-visit culinary destination and to support the recovery of restaurants in the wake
of the pandemic. In 2021, that meant co-hosting a nationally broadcasted James
Beard Awards: Stories of Resilience & Leadership celebration at SOUTH with owner
Ben Bynum and Stephanie Willis of Everybody Eats Philly.
STANDOUT RESULT: Nearly 554,000 views of the broadcast to date, exposing
Philadelphia to travelers who value community, innovation and resilience —
and the very best food
VISIT PHILADELPHIA Holiday Parade
James Beard Awards
Craft Beer Trail of Greater Philadelphia
Thanks to funding from the Pennsylvania Malt and Brewed Beverage Industry
Promotion Board, we continued to promote the Craft Beer Trail of Greater
Philadelphia, and in doing so, supported the economic recovery of our regional
breweries. We developed new beer content, advertised the breweries on a variety of
platforms, and partnered with local beer events to spread the word about the region’s
robust and ever-growing scene. We also touted the abundance of cool activities
(historic sites, museums, parks, restaurants) that paired well with a brewery visit, and
in doing so, encouraged full day trips and overnight visitation.
STANDOUT RESULT: Drove 29,000+ brewery visits thanks to digital display
advertising on WMMR’s website that included geofencing to help us
determine who took action after seeing our ads
HOLIDAY MARKETING
Valentine’s Day
On Valentine’s Day 2021, we transformed a stretch of 18th Street
in Rittenhouse Square with a massive balloon installation above
the outdoor dining structures and surprised couples with a Visit
Philly Overnight Hotel Package. Our Get A Room Giveaway,
done in partnership with Metro Philadelphia, extended the
romance of Valentine’s Day beyond February 14, encouraging
bookings for future hotel stays as the tourism industry began its
COVID-19 recovery.
STANDOUT RESULTS: Gifting 100 couples and restaurant
workers with overnight stays in Philly hotels. Oh, and
238 million media impressions
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VISIT PHILADELPHIA 2021 ANNUAL REPORT
Winter Holidays
We did an all-out marketing push to ensure that the most
festive season of the year was a busy one for the hotels,
attractions, restaurants and shops hit hard by COVID-19. The
effort included advertising, paid content distribution on social
media and event partnerships, including naming rights on the
new VISIT PHILADELPHIA Holiday Parade.
STANDOUT RESULTS: 10,000 attendees to the
first-ever VISIT PHILADELPHIA Holiday Parade and
more than 938,000 unique page views to holiday
content on visitphilly.com
VISIT PHILADELPHIA 2021 ANNUAL REPORT
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