Autism newsletter 2022 August - Flipbook - Page 1
Newsletter of the Autism Association (Singapore)
MCI (P) 050/05/2022
THIS IS ME: SEE ME IN A DIFFERENT LIGHT
“How does an individual on the autism spectrum see and
experience the world? What does it mean to care for someone
who may perceive the world around us differently? How do you
communicate with someone who does not engage in the same
way you do?”
Every 2 April, we commemorate World Autism Awareness Day
internationally. In conjunction with this day in Singapore, we
shed light on and increase awareness of autism in a month-long
campaign with Autism Network Singapore (ANS)’ partners.
ANS is an alliance of like-minded partners who are passionate
about the autism cause and currently comprises of the Autism
Association (Singapore), Autism Resource Centre (Singapore),
AWWA, Rainbow Centre and St Andrew’s Autism Centre. With
St Andrew’s Autism Centre leading the team for this year’s
campaign, we engaged Nutgraf, a content agency founded by
three journalists, to brainstorm ideas for the month.
Themed “This Is Me: See Me In A Different Light”, the campaign
illustrates how a child on the spectrum communicates and sees
life, how parents and caregivers support them and the acceptance
of each individual as they are. It also highlights the challenges they
face, their aspirations, hopes and dreams.
Delving deeper into the campaign theme, the focus for this
year is the understanding of “Me” for who I am and “Me” as the
person involved in being a pillar of support for persons on the
autism spectrum as they navigate life. With “Me” focusing on each
individual, the tagline “See Me in a Different Light” symbolises the
word “spectrum” and how we can view each of them in a beacon
of light. With all the struggles and sacrifices, there is also the love
and support orbiting around the special needs community.
Through the online campaign featured on digital and social media
platforms such as ANS’ website, Facebook and Instagram, we told
the stories of individuals with autism, their parents and caregivers,
and professionals who have also played an integral part in their
To enable the Nutgraf content writers to better understand each
individual’s journey, the shortlisted profiles from the ANS partners
connected with the team to share more about their stories. The
creative team at Nutgraf also illustrated comic strips from scratch,
highlighting the everyday struggles and experiences that individuals
on the spectrum may encounter.
A compilation of 10 short stories in an e-book featured on ANS website.
Out of the 10 heartwarming stories from the ANS partners, two
of the stories came from our very own Eden family. Aqram is
an ex-student of Eden School who is currently a Junior Urban
Farmer. He loves watching military drill videos and shared that he
is keen to explore public speaking. On the other hand, Sara is the
Head of Programmes for Adult Services. Through his interactions
and experiences with individuals on the autism spectrum over the
years, he has grown to understand them better. He is also inspired
to make a difference in the lives of others including the staff in
their everyday roles in supporting our clients.
Throughout the month of April, the online campaign generated
several digital engagements through the sharing, commenting
and liking of the Facebook and Instagram posts. Vernacular local
newspapers such as The Straits Times and Berita Harian also
picked up some stories from ANS’ partners.
To wrap up the campaign, the 10 short stories were compiled
into an e-book made available for public viewing and download on
ANS’ website. As awareness of the autism community continues
to grow, let us all show our support and accept one another to
achieve greater heights for society and our future. We hope that
you enjoyed reading the stories as much as the ANS partners have
had the pleasure of curating them with Nutgraf for you.