Engagement-Report-Final-Spread - Flipbook - Page 13
POSTCARD MAILER
EVERY VOICE COUNTS
CADA VOZ CUENTA
Help shape the future of Maryland education!
¡Ayúdenos a formar el futuro de las escuelas públicas de Maryland!
marylandpublicschools.org/Survey
Over 29,700 direct mail pieces were distributed in
three rounds across six counties.
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Baltimore City: 9,592
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Baltimore County: 5,413
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Montgomery County: 1,789
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Prince George’s County: 8,265
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Charles County: 2,242
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Somerset County: 2,421
DOOR HANGERS
More than 13,760 door hangers were distributed in
three rounds across four different counties.
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Baltimore City: 5,889
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Baltimore County: 2,824
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Montgomery County: 2,508
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Prince George’s County: 2,892
DIGITAL MEDIA
The Maryland State Board of Education and the
Maryland State Department of Education publicized
recorded versions of round tables, listening
sessions, and community conversations on the
MSDE TV YouTube channel. Collectively, those
videos received over 10,000 views and continue to
be available to the public.
COMMUNITY OUTREACH
An outreach toolkit including sample language for
newsletters and emails, social media graphics, and
a flyer was distributed to promote the strategic
planning survey. The toolkit was emailed to more
than 1,125 groups. Over 20,000 physical flyers were
distributed to close to 100 community partners
throughout the state. Posters were displayed in
high-traffic areas of public transport and accounted
for more than 3.765 million impressions.
ENGAGEMENT REPORT - PHASE 1
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