KCPBS 2022-25 Strategic Plan - Report - Page 1
Strategic Plan
2022–2025
EXECUTIVE
SUMMARY
The sustainability of media organizations
hinges on their ability to reach, engage,
represent, and authentically connect
with audiences on a personal level. The
confluence of new technologies, new ways
audiences are engaging with the content,
and an ever-growing competition in the
media space provides us, Kansas City PBS,
Flatland, and 90.9 The Bridge, with a set of
opportunities and challenges in expanding
and strengthening the impact within
the communities we serve. Doing that
successfully requires a delicate balance
of delivering on the mission of educating,
entertaining, and inspiring the people
of our community while maintaining
the need for sustainability and revenue
creation.
With a rich legacy of television service
(Kansas City PBS), a thriving music radio
station (90.9 The Bridge), a growing
digital publishing and journalism service
(Flatland), and ambitions to be an
integral part of the cultural fabric of the
community, Kansas City PBS has built
the foundation it needs to seize the
moment and strengthen its position as a
beacon of the community — reflecting
the audiences we serve and creating
content and services that are a source
for insight, imagination, and community
building. Thus, we have embarked upon
identifying the right growth opportunities
to elevate and solidify our position as
an authoritative leader in educating and
enriching the Kansas City community.
A NOTE FROM THE PRESIDENT & CEO
It is my pleasure to share our new strategic plan that represents
our commitment to educating, entertaining, and inspiring our
community. Across all of our media platforms — four channels
of public television (19.1, 19.2, Create, and Kansas City PBS KIDS),
public radio (90.9 The Bridge), and local journalism (flatlandkc.org)
— we are now a unique organization with a legacy of service
that remains dedicated to making an impact through content
and dialogue focused on the triumphs and challenges of the
Kansas City region. Our services remain free for all to enjoy, over
the air, online, and mobile, thanks to the wonderful community
of supporters that believes in the importance of trusted public
media service.
The development of this Strategic Plan 2022–2025 was a
rigorous, inclusive, and transparent process. It took place over
several months in late 2021 and early 2022 and involved the
leadership, staff, board members, and other stakeholders. Our
planning committee began with an examination of strengths
and weaknesses and an in-depth analysis of challenges and
opportunities in our environment. This work led us to articulate
the strategic goals and develop a list of specific near-term
initiatives that will enable us to accomplish our mission
and realize our vision. Finally, we selected key performance
indicators that will encourage learning, knowledge sharing, and
collaboration and will assist us in discovering the best business
strategies to achieve our goals.
I want to extend my appreciation to the Board, the Kansas City
PBS, Flatland and 90.9 The Bridge planning team, and the senior
leaders who have been instrumental in developing this Strategic
Plan. The resulting document outlines our ambitious goals
for the next three years and deep commitment to serving the
Kansas City community to our fullest potential.
I invite you to stay engaged with us and help us shape the future
of our community and the public media in Kansas City.
Kliff Kuehl
President & CEO, Kansas City PBS,
90.9 The Bridge, Flatland