Cambells SOTS Flipbook 102623 - Flipbook - Page 5
New year. More sides!
67
%
OVER
HALF
of Americans prefer side
dishes to the main entrée.
More than two-in-three Americans (67%)
prefer side dishes to the entrée, which is
up from 66% in 2022.
of the United States would
be content with only sides on
their holiday plate.
54% of the US would be content with
only sides on their holiday plate, up 17%
from last year.
On average, Americans
serve 5 side dishes on their
Thanksgiving table each year,
and this year 59% are looking to make their
holiday sides from scratch.*
59
%
of Americans plan to celebrate
Friendsgiving this year,
creating additional moments to enjoy their
favorite side dishes.
*Campbell’s custom research and Ipsos. (2023) Thanksgiving Plans Preview.
New year. More Sides!
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