VICDOC Winter 2022 - Magazine - Page 23
You may be familiar with the very popular
app TikTok – now one of the world’s
most used tools for entertainment and
advertising. With the world slowly
becoming highly dependent on technology
and social media, many doctors and
medical students have developed a way
to use the app for informative learning.
Dr Sarah Rav
@sarahrav
—
1.3 million followers + verified
Click here
Dr Satah Rav
Click here
Dr Ray Boyapati
Click here
Fahad Khan
Dr Sarah Rav is a Melbourne-based gen-med
intern who graduated from Monash University
last year. Dr Rav was a health, fitness, and
lifestyle content creator for Instagram for nine
years before moving to TikTok in late 2019 after
realising she could achieve greater growth on the
new platform.
“Initially I started posting about fitness and
nutrition tips – because that was what I was
posting on Instagram, and it’s a really big passion
of mine. As time went on there was a lot of
interest from my followers when they realised
I was a medical student, so I just started
peppering that into my content and the
response was massive,” Dr Rav said.
Since she started her medical career, Dr Rav
has found a new creative flare for content such
as “a day in the life of a doctor”, “med school tips”
and “productivity tips.”
As a result of her already substantial following
on Instagram, Dr Rav said it was for her easy
to get verified on TikTok. This has opened up
a lot of opportunities for her such as working
alongside big-named brands and meeting
new people.
According to Dr Rav, the hardest aspect of
creating content on TikTok is spending time on
the app and finding new trends and sounds to
use in her videos. Although her priority is being
an intern, Dr Rav continues to make the effort
for her followers because the feedback is
always positive.
“The hours I put into TikTok are all worth
it in the end – when your followers see you in
the street and say, ‘because of you I got into
this course’ – it’s so rewarding to be there and
helping people achieve their goals,” she said.
––
VI CD O C WI NTER 2022
23