1 PRINT IN THANET - COVER & BACK COVER & TEXT - FLIPBOOK v26 ZZZ - FAW - Flipbook - Page 46
Examples of
print from
The Martell Press
forty four † forty five
The print from Martell Press [51.— 66.] tell stories
of small businesses promoting their trade and
establishing their credentials to prospective
customers. The archive holds a collection of
scrapbooks that are full of examples of the
printed material from The Martell
Press. As with The Thanet Press,
the choice of substrate, inks,
‘YOUR VOICE’
type forms, layout of the
Today local businesses still find
information and colour all
print an effective way to promote
play an important role in
themselves. What do you do with the
these stories. Some of
glossy, highly coloured flyers that come
the trades are also no
through the door? Perhaps you might pause
now and look at the choice of type, the
longer as present in
images of the food and size of the flyer.
our daily lives, or have
What stories do they tell and how do
other ways of making
they differ from the mail shots
sales.
you receive from national
brands?
5
1
For example the milk round, is
less likely be daily, milk might not
come from a local farm and instead
it is more likely to be bought from a
supermarket or a local shop. [193.]
Other print items have different
social and spiritual stories to
tell. For example the Christmas
programmes offered by local hotels.
[63.— 64.] Another clue hidden
in the advertisement promoting
wigs [51.] may reveal the diversity
of religions celebrated in the local
area, as well as levels of health, and
social attitudes towards ageing at
the time of the print. ◊
