Archroma-Sustainability-Report-FY2018 - Page 82



ENHANCED
INDIRECT IMPACTS
In addition to “Safe” and “Efficient”, Archroma’s third area of focus for innovation is on “Enhanced”
performance, “It’s in our nature to add another level of value”. Our innovative products become innovative
products for our customers, and then again for their customers. The water repellent jacket purchased by
a consumer is made of water repellent fabric marketed by a mill and that includes a water repellent finish
made by Archroma. In addition to resource savings, or innovations have the important indirect impact of
increasing the value of products throughout the supply chain. This enables our customers and then their
customers to realize greater revenues, profits, and consumer loyalty. In many cases, these higher value
products are more durable and more appreciated by their owners so have a longer lifecycle than less
expensive options. The longer lifecycle means that these enhanced products are also more sustainable
than commodity products, and so innovation for increased performance is also a significant contributor
to reducing overall lifecycle impacts.
An Archroma system which deliver enhanced value to our customers
are communicated as the “Enhanced Collection”.
THE ARCHROMA WAY
Safe + Enhanced = The Enhanced Collection
SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.
ENHANCED – IT’S OUR NATURE TO ADD ANOTHER
LEVEL OF VALUE
Your innovation is critical. Additional effects, functionalities and
aesthetics give additional value, helping consumers to achieve their
goals, for a life enhanced.
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