Sustainability report 2020 FINAL - Flipbook - Page 32
AROUND THE GLOBE
Beate Plueckhan, Senior Vice President, Business Cluster Europe
Europe is considered by many as the birthplace of sustainability, due to the early and widespread ecological
awareness in countries such as Germany, Switzerland and the Nordics. Tremendous progress was made
in the past 20 years under the influence of the European Union, for example with the registration, evaluation,
authorization and restriction of chemicals (REACH) and the current discussions around the ‘Green Deal’.
The pandemic has also accelerated the realization that we need to change the way we produce and
consume, and Governments are in turn taking the measure of the expectations of their populations in this
respect. All this makes us very optimistic that more and more brands and manufacturers will adopt our
sustainable solutions and innovations.
Michel Zumstein, Senior Vice President, Business Cluster Asia Pacific
As China emerged as an economic superpower, its ever-growing middle class demands cleaner air and
water, and the authorities have taken the problem into their hands with undeniable progress. Meanwhile,
with the rising labor costs in China, some of the textile and paper production is moving to countries such
as Bangladesh, Vietnam and Thailand. Even though eco- standards are not yet always established in these
countries, more and more customers there are willing to explore safer and more sustainable products and
processes, and this make me very optimistic for the future.
Emrah Esder, Vice President, Business Cluster Middle East & Africa
Archroma has witnessed a dynamic market in Turkey and Middle East countries in the past few years.
Production in such sectors as textiles and especially denim have returned strong and stable, and helped
support local expertise and creativity. As the demand remains tightly interwoven with the highly regulated
European market, our customers are very acutely aware that sustainability is necessary if they want to
remain competitive. We bring them that, as well as our expertise to combine eco-advanced solutions with
innovation and creativity.
Mujtaba Rahim, Vice President, Business Cluster Pakistan
For us in Pakistan, sustainability is not optional. Our country ranks fifth in the list of countries most
vulnerable to climate change according to the Global climate Risk Index 2020 published by the
environmental think tank Germanwatch, and we take issues such as water and energy scarcity very
seriously as the impact on our populations is very real. That is why industry leaders such as Archroma
and many of our customers in the textile and denim industry, are actively scouting for, and implementing,
innovations and processes that allow water saving, more efficient manufacturing.
Anjani Prasad, Vice President, Business Cluster India
India's economy is expected to get back on its fast-growth path in spite of the COVID-19 slowdown.
That path is however not without its challenges. The young population in India is eager to access goods
such as fashion and technology, and that brings huge challenges in terms of sustainability. India has
adopted the UN SDGs as our guidelines, and we have made progress for instance in the area of waste
reduction. Awareness is also growing in the textile industry, and we see massive interest for our systems
and innovations that bring more safety, efficiency and ecology into the equation.
John Jansen, Senior Vice President, Business Cluster Latin America & North America
The COVID-19 crisis has created a shockwave in the Americas that is probably even bigger than in other
regions on the Planet. Whilst in Europe and Asia, advances were made in favor of addressing the challenges
of climate change, countries, such as the United States, Canada, and Brazil, have been prioritizing economic
growth. The pandemic has clearly allowed the conversation to shift more in favor of policies aimed at
addressing the very real threats on our health and on nature. Our customers are, for the most part, already
a step ahead when it comes to adopting solutions to make applications such as textile, paper, packaging,
paints, etc. safer for their workers, for consumers and ultimately for the environment.
On the other hand, as many countries especially in Central and Latin America are and will be dealing with
the impact of the pandemic on their already fragile economies, the risk is high that they will not perceive
the urgency of the fight against global warming. This is where industry leaders such as Archroma have
a role to play, I would even say a duty, to help them realize that economic recovery and growth will have
to go hand in hand with necessary efforts on preserving natural resources and the health of all beings.