Arnon Media June - August 2021 - Flipbook - Page 13
This is a public service announcement
installed in Portuguese asking the
people to refrain from smoking.
Although it isn’t a billboard ad, the
pole pictured in the form of a cigarette
in the street is sure to catch the
attention of passerby. At the tip of the
cigarette they have put a sign saying
‘PARE’ which in Portuguese means to
stop. Since it is in front of a pedestrian
crossing, it can be read as a sign
saying the drivers to stop their vehicle
or the viewers to stop smoking.
This creative advertising was for the
promotion of an animation movieIncredibles 2. The movie is of a
superhero family where the dad, mum
and the three kids have super powers
and on the run to the save the world.
The agency has creatively made use
of the idea to put a dummy installation
in the balcony of a house where the
costumes of the hero and family are
being dried out after washing. The
advertisement also carries a text that
in Spanish ‘Hemos vuelto’ which
means that we are back reminding
that is the second part of the
popular movie. The installation also
communicates the date from which
the movie will hit the theatres.
June 2021 I Arnon Media 13