Arnon Media June - August 2021 - Flipbook - Page 15
Laundry detergent brand Ariel had
their billboard with no text apart
from the brand name in the right
corner end. Well, they believe the
product conveys what they wanted
to communicate. The whole billboard
is in white colour and at the top there
are two clips which makes it like the
pure white cloth put on to dry up after
washing with Ariel. This is a wonderful
idea as the billboard is relatively
free of any text or images and yet
manages to convey the idea clearly.
Fujifilm Instax, a mini instant print
camera has put the ad creatively on
an elevator at a busy shopping mall.
The picture of the camera is placed
at the entering area of the elevator
and the revolving part carries several
pictures as if coming through the print
section of the camera. It is hard to
miss the idea.
This one is an aggressive advertising.
Everyone knows how the pandemic
had made the year 2020 a hell ride.
Many lost their lives and countries had
to impose lockdown to control the
spread of the pandemic. Whatever it is
no one wants a year like 2020 again.
Elpozo King Ham Sausage plays the
popular feeling creatively through this
billboard ad. The product featured
here is Elpozo King Ham Sausage
which might look provocative. The
text reads F**King YEAR 2020
along with another sentence ‘hasta
nunca’ which means ‘see you never
again.’ The people might not have a
different opinion considering how the
pandemic affected the world.
June 2021 I Arnon Media 15