Arnon Media June - August 2021 - Flipbook - Page 4
Vol 04 Issue 12 June 2021 Rs.100
Editor & Publisher
Marketing & Circulation
Arnon Media Operations
Manager- Marketing &
e are now facing the second wave
of Covid 19. The only good news is
that vaccination is in progress and
we all can hopefully get it soon.
Keep yourself and your loved ones safe until
There is no doubt that Covid 19 had
shattered most industries. Our signage industry
is no exception to it. When industry showed
signs of revival then came the second wave.
Most states imposed lockdown to control the
spread of the disease. Again our industry got
affected. Earlier we had requested the state
government for permission to visit the unit
in two days and to run the machinery during
the lockdown. However no permission was
granted to us. Things are no better in the
second wave of Covid 19 too. Although we have
requested for permission to the new minister in a
memorandum submitted, there is no reply from
Another thing we want to bring into your
attention is the flex ban imposed by the Kerala
state. Now when the flex ban is in effect and all
units under SPIA (Signage Producers Industry
Association) had turned into eco-friendly
and recyclable materials for printing, many
advertising agencies operating from outside
Kerala are still using the banned flex. Corporate
groups are largely their customers. While we
still continue to not use the flex, agencies from
outside Kerala are using them in the state freely.
State owned enterprises Kerala Bank, KSFE are
also among the establishments which use the
banned flex for advertising.
SPIA has requested to the minister in the
memorandum to lift the ban on the flex under
this context. Also, there is no other medium for
permanent signage currently. The association
has already informed its willingness to ensure
the use of eco-friendly or recyclable materials
for printing temporary needs. We are also in
the forefront offering support to the proposed
recycling plant for flex by the Chief Minister
Pinarayi Vijayan. Our humble request to the
authorities is to look into the matters we have
submitted in the memorandum and offer us a
solution at the earliest.
Response Head- K.G.S. Nayar
(Bengaluru & Tamil Nadu)
Consultant Creative Visualizer
4 Arnon Media I June 2021
Accounts & Realisation
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