ESG RESPONSE A5 BOOKLET 27 APRIL SINGLE PAGE - Flipbook - Page 16
ASHA & CO. | STAND UP AND BE COUNTED
Deliver on your commitment to create real change
In the wake of a pandemic, the world recognises the
significance of the risk that failure to address stakeholder
interests and expectations represents to business. That
shift can be identified as demand for evidence of positive
outcomes as opposed to simply efforts or policies.
Demonstrate your passion and aspirations
By aligning the social initiatives closely to core
organisational values and activities, or by acting for a
community local to corporate offices, it will be easier
to ignite a sense of passion and commitment within
the organisation. Subsequently, PR activities around
the initiatives will be easier to manage and positive
outcomes simpler to quantify.