ESG RESPONSE A5 BOOKLET 27 APRIL SINGLE PAGE - Flipbook - Page 20
ASHA & CO. | STAND UP AND BE COUNTED
Use your creativity
There are a million charities and good social causes vying for
corporate spend. It’s comparatively easy to ‘invest’ money in
charity by purely donating cash. However, greater demands
for accountability and more rigorous assessment will force
many corporates to re-evaluate where the money is going.
The next level of engagement for companies who really want
to generate a spark of interest in their social initiatives will
require a much more creative approach. It means shaping
activities that inspire and engage communities to provide an
enduring legacy of measurable value.
Create impact
By breaking out and doing something new, grounded in
a real need and in alignment with your brand, you will be
much more likely to create impact around your chosen
activities. More awareness means more engagement,
leading to better outcomes for your projects.