11-09-2023 HGG2 - Flipbook - Page 5
Thursday, November 9, 2023
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SPARKLING STARS
We can’t talk sparkle without talking about
Swarovski. In addition to its well-known crystal
miniatures, the company has a line of jewelry that
adds just a touch of “bling” to fine jewelry. Sold
exclusively through its own mall retail stores and
Touchstone Crystal, the jewelry has developed a loyal
customer base through home parties and catalog
sales. Halina Roth, regional sales consultant for
Touchstone, says, “There is no better-quality crystal
jewelry than Swarovski. It is made of the highest cut
crystal and the highest quality silver. It’s backed by a
lifetime warranty.”
The line doesn’t just ride on the coattails of the
Swarovski name. The differentiating factors are inno-
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vative and address consumer challenges. Necklaces
are adjustable from short to long with a sliding hook
on the chain that moves effortlessly up and down to
modify the length. (Photo 16) The Channelle necklace, a signature piece, can be easily layered with
other necklaces, or worn alone. It is available in a variety of colors, including ruby and sapphire. (Photo 17)
Roth says the ankle bracelet is making a big
come-back with all age groups. Great holiday gifts,
the ankle bracelets are simple, stylish and a value.
They are part of the “Little Black Dress” series, which
highlights delicate necklaces, bracelets and earrings
that complement the little black dress everyone has
(or should have) in their closet. Just like you can’t go
wrong with a little black dress, these sparkly pieces
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will help you to style it up for more formal occasions
or down for more casual. (Photo 18)
Roth agrees with the silver trend. About 50 percent of the company’s offerings are silver, but Roth
says warm colors like golds and bronze are popular
too. (Photo 19) “Our jewelry is so flexible – it can
be worn short or long, layered or alone. Just have
fun with it!”
Whether you’re looking for fine jewelry and diamonds or trendy costume pieces, whether the gift is
meant for a man or a woman, for children or adults,
you can find quality jewelry in every price range. Go
ahead and sparkle!
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