Association CEO Index 2024 - Flipbook - Page 20
Association CEO Index 2024
Most satisfying aspects of the role of Association CEO
1. Member engagement and relationships
Many CEOs indicate the most rewarding aspect of their role is the ability to engage with and support
their members. These CEOs see their direct impact on members’ professional lives as a core part of
their mission, driving their daily work and long-term goals.
"Helping my members and seeing their appreciation." (Hybrid Association CEO)
"Assisting members with their learning and development and making their lives a little easier."
(Hybrid Association CEO)
"Hearing that one of our events has resulted in increased revenue for a member, or one of our
benefits or actions has saved them money." (Industry Association CEO)
2. Making a positive impact
Similarly, many CEOs find the most rewarding part of their role is the ability to make a tangible
difference in the lives of their members and the broader industry. Whether it's through policy
changes, member support, or driving industry standards, these leaders take pride in knowing that
their efforts contribute to positive outcomes.
"The positive impact we can make on the lives and livelihoods of our members and their
communities." (Hybrid Association CEO)
"Delivering fundamental results to impact our sector positively." (Industry Association CEO)
"Representing and helping to develop a sector that is critical to society." (Industry Association CEO)
3. Developing and leading teams
Leading and developing a team is a key source of satisfaction for many CEOs. These leaders find
great reward in nurturing talent, building a cohesive and high-performing team, and watching team
members grow and succeed, and they take pride in their role as a mentor or leader.
"Growing an amazing team with a strong organisational culture and completely transforming the
organisation across all key metrics." (Hybrid Association CEO)
"Growing employee capability and watching them thrive." (Hybrid Association CEO)
4. Autonomy and innovation
Many CEOs value the autonomy they have in their roles, as well as the opportunity to think creatively
and innovate. For these leaders, satisfaction comes from having the freedom to make strategic
decisions, experiment with new ideas, drive change and shape the direction of their association.
"The ability to shape the future of the association and its members." (Hybrid Association CEO)
"A level of autonomy and ability to influence directions." (Hybrid Association CEO)
Q. What is the most satisfying / rewarding part of your role?
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