Association CEO Index 2024 - Flipbook - Page 32
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Association CEO Index 2024
Attracting the next generation of leaders
Recognising difficulties enticing talent to the sector, association leaders
have many ideas to enhance its attractiveness.
Attracting emerging leaders to the association
sector remains a significant challenge and only
three in ten association CEOs believe that managing
an association is seen as an attractive career choice
by potential leaders.
Salary concerns and the low visibility of the sector
as a rewarding career path are cited as the most
significant barriers, with the majority of CEOs
highlighting these issues. Limited resources and
perceptions of restricted career growth
opportunities further diminish the appeal of the
sector.
Improving the visibility and
recognition of the sector's impact is a
key recommendation, with
suggestions to promote the depth of
experience gained by association
managers and to highlight the sector's
contributions through targeted PR
campaigns and case studies.
To transform the association sector into a more
attractive career choice, association CEOs suggest
several strategies.
•
Improving the visibility and recognition of the
sector's impact is a key recommendation, with
suggestions to promote the depth of experience
gained by association managers and to highlight
the sector's contributions through targeted PR
campaigns and case studies.
•
Improving remuneration and offering competitive
salary packages are also crucial to attracting and
retaining talent.
•
Additionally, offering clear career pathways,
professional development opportunities, and
promoting specific qualifications within the
sector could help address these challenges.
