Association CEO Index 2024 - Flipbook - Page 49
49
Association CEO Index 2024
91%
of association CEOs
are optimistic for their
association over the
next 12 months.
Association CEO outlook
The outlook among association CEOs for the coming 12 months is marked
by a strong sense of optimism and a focus on seizing opportunities,
despite recognising the challenges that lie ahead.
Overall, over nine in ten Australian and New Zealand CEOs
are optimistic about their association over the next 12
months. Only 5% express any pessimism, while 4% are
neutral about their expectations.
Association CEOs anticipate membership growth and
increased member engagement by exploring new markets
and leveraging strategic partnerships, as well as
capitalising on technological advancements like AI-driven
tools and CRM systems. Additionally, many associations
plan to introduce new training programs and microcredentials to support member development.
Association CEO outlook, 2024
Somewhat
pessimistic,
5%
Extremely
optimistic,
46%
Neither
pessimistic,
nor
optimistic, 4%
However, these opportunities are tempered by concerns
over funding issues, economic pressures, and the need to
deliver services more efficiently while adapting to the
rapid advancement of technology.
While CEOs acknowledge the challenges ahead, however,
they are confident in their ability to leverage opportunities
for growth, innovation, and enhanced member value.
Somewhat
optimistic,
45%
Q. Overall, how optimistic are you about the future of
your association over the next 12 months:
