Association CEO Index 2024 - Flipbook - Page 51
Association CEO Index 2024
The
opportunities in 2025
Membership growth
Membership growth emerged as a common opportunity for many associations. Many see
potential to expand their member base and are focused on increasing membership by offering
new and innovative events, services and expanding into new regions or sectors.
"Huge opportunities in membership growth." (Hybrid Association CEO, Female 50-59)
"Expansion into the regions and into Asia, personalised career development journeys." (Hybrid
Association CEO, Female 50-59)
Organisational development
Other associations are looking to innovate in how they operate, ensuring that their structures
and strategies are aligned with future goals. This includes redefining membership models,
improving governance, and making investments in technology to support growth and efficiency.
"Reinventing ourselves to be a dynamic forward-thinking industry association, using the latest
technology and association best practices." (Industry Association CEO)
"Streamlining of processes in back office to enable growth." (Professional Association CEO)
Government engagement
Engaging with government is seen as the biggest opportunity for some CEOs, particularly in the
context of upcoming elections and policy changes. Leaders are focused on leveraging these
opportunities to advocate for their members, secure funding, and influence policy outcomes that
align with their strategic goals.
"Our work around the Federal election will give us an opportunity to show our value proposition."
(Industry Association CEO)
"Resetting our relationship with Government." (Industry Association CEO)
Digital transformation
Digital transformation is identified as another opportunity for some associations, including
leveraging technology, such as new CRM systems, AI, and digital platforms, to enhance
capabilities, streamline processes, provide better insights through data, and create more
personalised and impactful member experiences.
"Utilising the new CRM we have just implemented as it will provide data, insights and allow us to
better engage with the next generation of members." (Professional Association CEO)
"Opportunities to introduce professional development and segmented member content and
insights which will increase member value." (Industry Association CEO)
Education and training
Sector training and education were also mentioned as key opportunities for associations, with
leaders identifying the potential to develop and offer new training programs, certifications,
micro-credentials and professional development opportunities.
"There are opportunities in our sector with training, certification, and code development."
(Professional Association CEO)
"Training and micro-credentials." (Hybrid Association CEO)
Q. What do you think will be the major opportunities for your association in the coming 12 months?
51
