Association CEO Index 2024 - Flipbook - Page 8
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Association CEO Index 2024
About the Association CEO Index
The inaugural Association CEO Index has been designed to provide a selfassessment of association leaders’ satisfaction, effectiveness and
capability.
The Association CEO Index has been designed to provide a measure of CEO satisfaction and effectiveness
across five key measures.
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Career Satisfaction
Workplace Wellbeing
Membership Management
Advocacy Effectiveness
Innovation & Strategic Capability
The scores are calculated on responses to a series of statements designed by Survey Matters. Ratings are
provided by respondents on a 7-point scale. Mean scores are calculated for each response and averaged
across each dimension and individual and converted to a score out of 100.
While the statements included in the indices are not meant to be exhaustive, they are based on Survey Matters
experience working with associations. The value of the index is in the ability to track changes in sentiment
over time.
Association CEO Index Framework
Career
Satisfaction
Measures the respondent's sense of fulfilment, support, and empowerment in their role,
including their perceived purpose, authority, Board support, opportunities for
professional development, and ability to make a meaningful impact.
Workplace
Wellbeing
Assesses the respondent's level of job-related stress and dissatisfaction, including
feelings of burnout, frustration, time pressure, and challenges with Board relationships,
as well as their inclination to leave their current role or the association sector entirely.
Membership
Management
Assesses the respondent's perception of their association's focus on addressing
member needs, the strength of their membership value proposition, their understanding
of the value members receive, and their efforts to ensure members are aware of
membership benefits.
Advocacy
Effectiveness
Evaluates the respondent's perception of their association's effectiveness in
government advocacy, influence on policy or regulatory decisions, media presence,
ability to raise the profession or industry's public profile, and relationships with key
stakeholders such as corporate partners, unions, and affiliated members.
Innovation &
Strategic Capability
Measures the respondent's view of their association's capacity for innovation, strategic
foresight, and preparedness to meet the future needs of their profession or industry.
Interpretation of results
Very Low
Low
Moderate
High
0-24
25-49
50-74
75-100
Index Score
