BILTRITE Locally & Family Owned Since 1928 - Flipbook - Page 9
SPONSORED CONTENT
(left to right)
RANDI K. FOURTH GENERATION
GAIL K. THIRD GENERATION
SARAH K. FOURTH GENERATION
BILTRITE
Furniture-Leather-Mattresses
FACE
of
THE BEST FURNITURE AND MATTRESS STORE
THIS YEAR, BILTRITE FURNITURE-LEATHER-MATTRESSES
was named Retailer of the Year 2023 by the Home Furnishings Association.
BILTRITE is the first and only retailer in Wisconsin to ever receive this
national honor.
“For 95 years, BILTRITE has sought to improve and elevate how they
do business,” the HFA said in a statement. “They always come away with
new ways to up their game. So, it’s no surprise that their attention to their
customers and their community has garnered BILTRITE this honor.”
The award was decided by a panel of home industry professionals, who
judged nominees based on customer experience, company culture, social
responsibility, innovation, adaptability, industry contribution, marketing and
achievements.
“We are very honored and humbled,” said Randi Komisar Schachter, a
fourth-generation family member at BILTRITE. “We have come a long way
since 1928 and look forward to continuing to be a locally and family-owned
metro Milwaukee-area institution.”
BILTRITE, which started out of a small storefront on Third and Garfield
nearly a century ago, now boasts a 45,000-square foot showroom in Greenfield,
where it keeps thousands of items in stock, including mattresses, better-quality
and affordable furniture, Amish and USA-made furniture, flip-able mattresses
and much more. BILTRITE also offers special and custom furniture, with lead
times much faster now in 2023 than during the pandemic. The retailer, which
also won Milwaukee Magazine’s Best of the Burbs Readers’ Choice poll for best
furniture/home goods store and Best of Milwaukee for furniture store, remains
the largest family- and locally-owned furniture and mattress store in Wisconsin.
“We care about each and every one of our customers,” Randi says. “We do what
we do because we have a love and a passion for it. We want our customers to
have the best experience possible when they come to BILTRITE.”
BILTRITE Furniture-Leather-Mattresses
5430 W. Layton Ave., Greenfield, 414-238-2020, biltritefurniture.com
August 2023
41