Impact-Report Fall 2022 8x8 07.09.2022 working - Flipbook - Page 14
ANOTHER PARTNERSHIP
IN THE BOOKS
CHANGE THE WORLD
Superbowl Champion Malcolm Mitchell entered college reading at a middle school level. During his first few years
of college, he discovered a love of reading that ultimately changed his life, setting him on a journey to unlock the
potential of young lives through literacy.
In 2016, Malcolm established the Share the Magic Foundation which has provided literacy programming to over
350,000 students and distributed over 60,000 free books to underserved students nationally. Booster joined
Malcolm in this vital mission in 2021, launching the new partnership with an initial donation of $25,000. The
partnership and the impact continue to grow with another donation in late fall bringing the total to $75,000.
At Booster we want to change the world! We’ve embraced six virtues that help
us have a positive impact each and every day.
A portion of the funds will be used to offer the Share the Magic Foundation’s Virtual Reading Challenge completely
free to all students. READCamp, their summer challenge, had approximately 32,000 participating kids from 48
states and nearly 13,0000 books were logged.
Gratitude - We live a life of humble optimism, thankful for all we’ve been given.
Through his personal journey, Malcolm knows the impact that literacy can have on a child. Statistically, students
who can read at a proficient level have more confidence, earn higher grades, have better school attendance,
and have fewer social and behavior issues. Literacy reaches far beyond enjoying a good book.
Wisdom - We seek to live holistic lives of integrity, pursuing wisdom daily.
Care - We serve, listen, and lead with hospitality. We love our community -- they know it and feel it.
Courage - We live and lead with confidence and bravery. We have hope and a bias for action.
Grit - We persevere with resilience knowing that endurance builds character.
Celebration - We love to celebrate the value of others. We take great joy in affirming others’
strengths and accomplishments.
We celebrate every impact and each moment a child has benefited from a school
fundraiser. We are passionate about increasing that impact as we move forward
together with these virtues leading the way!