Camden Council Destination Management Plan (Summary) - Flipbook - Page 10
FT
A
DR
The Camden Destination Management Plan will provide a strategic framework to
stimulate the growth of Camden’s visitor economy over the next 昀椀ve years.
1.1. THE PROJECT
Camden Council (Council) has engaged Urban Enterprise
to develop a Destination Management Plan (DMP) for
the LGA.
The aim of the DMP is to guide visitor economy growth
over the next 昀椀ve years and consider Camden’s visitor
economy potential holistically across a range of market
opportunities.
The ‘visitor economy’ includes those visiting Camden
now and into the future, not only for holidays and leisure,
but also for business, study and visiting friends and
relatives.
1.2. BEST PRACTICE DESTINATION
MANAGEMENT
Destination Management Plans re昀氀ect the attributes of
each destination, providing a blueprint for future
investment in tourism, including new experiences and
attractions, and infrastructure requirements (roads,
parks, technology) to support visitor growth. The
Destination Management Plan for Camden Council will
follow the Guide to Best Practice in Destination
Management, as developed by the Australian Regional
Tourism Network (ARTN).
1.3. THE APPROACH
The DMP has been informed by signi昀椀cant research,
which has been drawn on as evidence throughout the
Plan as required.
The following process was undertaken to inform the
development of the DMP.
Destination management planning is based on the
holistic consideration of a region’s tourism industry, and
its position within the regional economy.
T1. DESTINATION MANAGEMENT PLAN APPROACH
STAGE
SCOPE
Stage One:
Background Research and Analysis
• Review of 15+ documents
• Research into target and growth markets
• Site visits to key centres and attractions
• Product audits inventorying top attractions,
supporting products, events and infrastructure
Stage Two:
Stakeholder Engagement
• Business and Community Survey
• Three in-region industry workshops
• Workshop with Council’s Advisory Committees
• Two Council workshops
• Ten one-on-one stakeholder engagement meetings,
including Western Parkland City Authority, Western
Sydney International Airport, and the Tharawal Local
Aboriginal Land Council
10
Stage Three:
Issues and Opportunities
Identi昀椀cation of issues and opportunities based on
assessment, engagement, site visits and product
audits.
Stage Four:
Strategy Development
Development of strategic framework, including vision,
strategic themes and objectives, and identi昀椀cation of
priority projects.