Camden Council Destination Management Plan (Summary) - Flipbook - Page 11
1.4. COUNCIL’S ROLE IN THE VISITOR ECONOMY
Camden Council plays a major role in local and regional tourism development for the LGA, determining, encouraging
and responding to a wide range of variables to stimulate private sector investment into products and experiences that
bene昀椀t our community as well as visitors.
To drive the visitor economy in the Camden LGA, Council’s role is three-fold:
1
FACILITATE
visitor economy
growth through:
• Enabling activities which attract
investment, create employment
opportunities, and encourage the
growth of innovative visitor and
tourism attractions, products and
assets;
• Strategy development to
articulate Council’s plans to
encourage investment in
infrastructure and developments
which will support and/or grow
the visitor economy;
• Partnerships with diverse
stakeholders to help deliver
infrastructure, local attractions
and tourism o昀昀erings that will
increase tourism activity and
investment;
• Delivery of hard and soft
infrastructure that will attract
visitors to the LGA, such as public
amenities, a vibrant public
domain, arts and cultural facilities,
and recreational spaces;
• Land use planning to develop
existing lands and future centres
that will leverage o昀昀 regional
visitor attraction assets and
develop Camden as an attractive
tourist investment option;
• Delivery of events and activations
to activate public spaces, attract
visitors, promote the Camden
LGA, and boost the visitor
economy; and
2
SUPPORT
visitor economy
growth through:
• Business support, including
communication between
businesses and Council, and
provision of industry-speci昀椀c
information and opportunities;
• Capacity building by providing
opportunities for industry
growth and collaboration in
order to assist businesses to
understand and participate
and grow in the visitor
economy;
• Encouraging the development
of vibrant places which
enhance and diversify
Camden’s visitor appeal;
• Collaboration with
neighbouring LGAs to grow
tourism in the Macarthur
region;
3
INFLUENCE
visitor economy
growth through:
• Advocacy to State and Federal
Governments, organisations
and industry for support
through marketing, investment
attraction and place outcomes
that will enhance Camden’s
visitor economy viability;
• Investment attraction activities
that will promote the strategic
advantages of participating in
and growing Camden’s visitor
economy;
• Promotion of the Camden LGA
as a great place to stay, visit,
work, study and live; and
• Research and data gathering to
understand and promote
opportunities that will support
and enhance the visitor
economy in Camden.
• Partnership with agencies and
organisations to support
tourism industry development,
including investment attraction,
business support, capacity
building, networking, and
education and training
opportunities; and
• Destination marketing activities
that strengthen the regional
destination brand, grow market
awareness and Camden’s
central role within the Western
Parkland City.
• Attraction of major events to the
Camden LGA to increase
visitation and visitor spend.
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