Camden Council Destination Management Plan (Summary) - Flipbook - Page 16
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2.2. STRATEGIC POLICY CONTEXT
The visitor economy will be thriving, with Camden capitalising on its heritage and
rural values, and o昀昀ering a strong local food scene, cultural festivals, activations
and events. Camden’s unique heritage and cultural assets will provide a strong
foundation to further enhance and celebrate our rich local history and expand its
creative industries.
Camden Economic Development Strategy
Alignment to existing policy and strategic direction is
critical to the success of the Camden DMP. Key documents
reviewed include Local, Regional and State Government
plans and policies, which have been drawn on throughout
the DMP as relevant.
The Destination NSW Visitor Economy Strategy 2030,
Sydney 24-hour Economy Strategy 2020, and the
Western Sydney Visitor Economy Strategy 2018 are the
key strategies guiding development of the New South
Wales and Greater Sydney visitor economy. These
documents provide a range of 昀椀ndings and strategic
directions relevant to development of the Camden visitor
economy – summarised in the 昀椀gure below.
The Camden Economic Development Strategy (EDS)
2022 identi昀椀es the visitor economy as one of Camden’s
key growth industries. Following adoption of the EDS,
Council has undertaken several projects and initiatives
for tourism development, including an Accommodation
Study, development of a Camden visitor guide, township
and event activations, as well as updating the Destination
Management Plan (this report). The DMP will align with
the EDS’s vision for Camden’s visitor economy.
Camden’s location between Canberra and Sydney, as
well as its proximity to the Western Sydney International
Airport (WSIA) and Aerotropolis is of strategic
importance, with regional strategies and plans focusing
on long-term opportunities to leverage these projects to
grow the visitor economy, with particular focus on the
MICE market and agritourism sectors.
Another signi昀椀cant driver of the visitor economy is
population growth. Camden LGA continues to experience
the highest population growth in the Western Sydney
region. Signi昀椀cant demographic changes forecast include
an additional 10,200 children aged four years and under,
and increased cultural and ethnic diversity of residents
by 2036. This will incrementally drive demand for more
tourism and recreation products, as well as growth of the
Visiting Friends and Relatives (VFR) market.
Demonstrating an alignment of priorities of the DMP
with regional strategies will be an important consideration
to present and attract partnership and collaboration
opportunities with regional stakeholders in order to
deliver key tourism projects, initiatives and programs
over time.
F3. SUMMARY OF TOURISM DIRECTIONS FROM KEY STRATEGIC DOCUMENTS
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Support a sustainable and resilient visitor
economy to return visitation and
expenditure to pre-COVID levels by 2024
Leverage tourism opportunities created
by Camden’s proximity to the WSIA
and Aerotropolis
Partner with industry and NSW
Government to build a strong and
diverse local economy
Increase public and private
sector investment in visitor
infrastructure
Leverage Camden’s natural and cultural
assets to promote local agricultural
production and increase tourism
Develop the night time economy
within Camden’s existing and
emerging centres
Establish digital visitor
information services and improve
collateral
Capacity building and support to
grow and enhance existing
business o昀昀erings
Develop new products and
experiences