Camden Council Destination Management Plan (Summary) - Flipbook - Page 18
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2.4. LOCAL INSIGHTS
The development of the DMP was underpinned by
robust stakeholder engagement. This has ensured the
DMP is grounded in local aspirations, responds to local
needs, and is supported by local stakeholders.
Various methods of engagement were utilised in the
process including in-region workshops, phone
consultations, videoconferencing, and online surveys.
Key Outcomes Sought from the DMP
The survey highlighted the strongest desire and support
for marketing and promotional activities, investment into
road and transport infrastructure, event development,
and improvement of visitor amenities and services. It will be
important for Council to collaborate with State and Regional
agencies in order to deliver these outcomes e昀昀ectively.
Speci昀椀cally, feedback from industry, stakeholders and
Council was received via the following engagements:
Areas of Council Support Sought by Businesses
• 87 survey responses from local businesses and
community members (via Your Voice Camden)
• Region-wide marketing (43%)
• Three industry workshops in region, with attendance
by 11 tourism operators
• Planning compliance support (24%)
• Marketing / promotion support (62%)
• Investment support / information (24%)
• Digital marketing and training (14%)
• One workshop with representatives from Council’s
Advisory Committees
Top Investment Priorities
• Two workshops with Council o昀케cers
• Transport infrastructure (67%)
• Ten one-on-one interviews with stakeholders, including:
• Local event support and development (62%)
• Destination marketing and promotion (46%)
o Service NSW for Business
o Tharawal Local Aboriginal Land Council
• Town Centre improvements (40%)
• Conference centres and community facilities (29%)
o Transport for NSW
o Western Parkland City Authority
Key Product Opportunities
o Western Sydney International Airport
The top tourism product development opportunities
were agritourism (selected by 53% of respondents in their
top three opportunities), food and beverage experiences
(51%), and improved access to nature-based assets (42%).
BUSINESS AND COMMUNITY ASPIRATIONS FOR
THE CAMDEN DMP
The business and community survey sought to
understand local aspirations for the visitor economy and
key outcomes desired from the DMP.
Survey responses and stakeholder interviews also
highlighted medical tourism as a key growth area for
Camden, with opportunity to leverage the new Camden
Medical Campus and Private Health Facility.
T3. TOP TOURISM PRODUCT DEVELOPMENT OPPORTUNITIES
Respondents’ Top 3 Choices
Respondents’ 1st Choice
Agritourism
53%
28%
Food and beverage experiences
51%
17%
Access to nature-based assets
42%
6%
Tracks and trails
35%
9%
Arts, culture and heritage
34%
19%
Community / sports events
20%
7%
Tourism events
18%
2%
Retail
12%
1%
Outdoor adventure / 4WD
8%
2%
Tours / touring routes
8%
1%
Business events / conferences
6%
3%
Product Type
Source: Camden Destination Management Plan Survey, Urban Enterprise and Camden Council, 2022
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