Camden Council Destination Management Plan (Summary) - Flipbook - Page 20
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3.1. VISITOR ECONOMY OVERVIEW 2022
In 2022, the Camden LGA attracted
approximately 847,100 visitors. At
present, it is primarily a daytrip
destination. The total visitor market
comprised 726,200 domestic daytrip
visitors (86%), 109,600 domestic
overnight visitors (13%) and 11,300
international visitors (1%). Overnight
visitors spent a total of 200,100 nights
in the Camden LGA.
Total visitor expenditure equated to
$121.3 million. Domestic daytrip
visitors generated the majority of
direct visitor spend in the LGA, at
$72.9 million (55%).
$
The Camden LGA continually
receives a high proportion of VFR
visitors, who account for 61% of
visitation, followed by 17% holiday or
leisure visitors, 15% business visitors
and 7% for other reasons such as
education or medical.
7%
121.3m
Other
total visitor
expenditure
15%
Business
726,200
domestic daytrip visitors
(86%)
17
109,600
11,300
$
domestic overnight
visitors
international
visitors
61%
%
Visiting friends
& relatives
Holiday or
Leisure
72.9m
domestic
daytrip visitor
spend
(13%)
(1%)
3.2. IMPACT OF COVID19
Although the COVID19 pandemic has had a signi昀椀cant
impact on its visitor economy, Camden continues to
make a steady recovery. In 2022, daytrip visitation was
just 3% below 2019 昀椀gures and international visitation
exceeded pre-pandemic levels (+7%). The growth in
international nights was particularly signi昀椀cant, recording
more than triple pre-pandemic levels and achieving an
average length of stay (ALOS) of 58 days.
The spike in international visitation and boost in overall
visitor yield is likely attributed to short-term
macroeconomic factors such as in昀氀ation, lingering supply
chain issues and pent-up demand from international
border closures.
Domestic overnight visitation remains most heavily
impacted. In 2022, the number of overnight visitors was at
65% of pre-pandemic levels and down 12% from 2021. The
ALOS has also declined year-on-year from 2.6 to 1.8 nights.
Camden’s future economic outlook remains optimistic,
supported by strong population growth and signi昀椀cant
investment in both public and private sector business,
sporting and leisure infrastructure in recent years.
However, this does not come without risks. A possible
economic recession would impact disposable income
levels of Australians in the medium term. It will be critical
for Camden to elevate its products, experiences, events
and accommodation o昀昀erings if it is to consolidate this
trend of increased visitor yield.
F5. CAMDEN VISITOR ECONOMY COVID19 IMPACTS SUMMARY – 2019 TO 2022
Visitation
(Change
from 2019)
Nights
(Change from
2019)
Expenditure
(Change from
2019)
Spend per
Visitor
(Change from
2019)
ALOS
All Visitors
847,100 (-9%)
857,000 (+68%)
$131.7M (+16%)
-
-
Domestic Daytrips
726,200 (-3%)
-
$72.9M (+23%)
$100 (+26%)
-
Domestic Overnight
109,600 (-35%)
200,100 (-44%)
$26.0M (-44%)
$234 (-15%)
1.8
11,300 (+7%)
656,900
(+330%)
$32.8M (+230%)
$2,905 (+300%)
58.2
International
Source: Tourism Research Australia (TRA), National and International Visitor Survey 2019 and 2022. Please note: Figures have been rounded to the nearest 100.
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