Camden Council Destination Management Plan (Summary) - Flipbook - Page 29
Vision
Camden will realise its potential as a destination of choice, through a
connected industry that provides engaging experiences for all visitors, and
showcases our diverse cultural, heritage and rural landscapes.
OBJECTIVES
Grow visitor yield and length of stay.
Highlight the unique identities of Camden’s visitor destinations.
Improve industry cohesion and collaboration.
Support destination amenity through planned and delivered infrastructure.
SUCCESS FACTORS
PLACES
EXPERIENCES
IDENTITY
Character
and Soul
Attractions
and Product
Culture,
Heritage
and Events
PEOPLE AND
GROWTH
Diversity of People
and Opportunity
STRATEGIC THEMES
Theme 1
Theme 2
Theme 3
Theme 4
Create Vibrant and
Activated Places
Drive Demand and
Yield
Strengthen Brand and
Showcase Unique
Identities
Facilitate Industry
Growth and
Collaboration
Improve the visitor
experience by creating
high amenity, engaging
places, and capturing and
celebrating unique
characters.
Encourage investment in
products, experiences and
attractions that will
motivate a broad range
of visitors.
Develop a strong brand
identity and improve
destination awareness
through events, culture,
marketing and
promotion.
Facilitate the delivery of
hard and soft
infrastructure that will
enable industry growth
and foster cohesion and
collaboration.
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