Camden Council Destination Management Plan (Summary) - Flipbook - Page 30
FT
A
DR
Theme 1
CREATE VIBRANT AND
ACTIVATED PLACES
Improve the visitor experience by creating
high amenity, engaging places, and capturing
and celebrating unique characters.
Place is a critical element in the delivery of the visitor
economy. Attractive, high amenity places provide the
background for the visitor experience and can
in昀氀uence the way a visitor perceives a destination.
This theme focuses on creating vibrant, attractive and
high amenity destinations.
A vibrant, diverse and safe night time economy is
required for the Camden LGA as it continues to grow its
visitor economy. The existing o昀昀er is currently limited,
and particularly lacking during the mid-week. With an
a昀툀uent business market both visiting and working in
the region, as well as the holiday leisure market, Camden
is well-placed to support a vibrant night time economy.
Ongoing attraction and investment in contemporary
food and beverage establishments, as well as bespoke
initiatives such as interactive digital spaces, creative
lighting and family focused activations, will help to develop
Camden LGA as a premier entertainment destination.
Several projects including the John Street Public
Domain Upgrade and Project Narellan are set to
greatly improve the amenity and vibrancy of Camden’s
centres. Delivery of these projects and other public
realm improvements across the municipality will be a
priority for Council in order to create a compelling
visitor experience.
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How Community and Industry Informed This Theme
The community values and priorities that informed
this theme include the desire to:
• Maintain nature and rural outlook.
• Improve and retain neighbourhood character of
each town – maintain country feel of historic
townships like Camden and Cobbitty.
• Improve accessibility – tourism ambassadors
including di昀昀erent language speakers to promote
Camden area, and improvement to infrastructure
for accessibility.
• Improve walkability and active transport through
delivery of more bushwalking and cycling trails so
people can explore without the use of vehicles.
• Refresh the historic Camden Town Centre through
introducing more diverse shops and better food
o昀昀ering.
• Ensure balanced development which does not
jeopardise residential amenity.