Camden Council Destination Management Plan (Summary) - Flipbook - Page 31
Priority Projects
1.1 Identity, Character and Placemaking
The towns and centres across Camden LGA have
varying degrees of amenity and character in their built
form and streetscapes. There is need for LGA-wide
consideration of the amenity of all towns and centres.
This includes addressing streetscaping, landscaping,
enhancement of amenity infrastructure, placemaking
and road improvements.
Deliverables
a) Develop unique branding for each town and
activity centre.
b) Explore the development of local character
statements for priority destinations such as
Camden, Leppington, Narellan and Cobbitty
Village that consider their unique (existing or
future) functions, land-use mix, identity, physical
character, landscape, amenity, and public art.
c) Consider the protection of local character within
planning controls.
d) Strengthen Narellan’s identity and local character
by delivering Project Narellan.
e) Identify options to guide the desired future
character of town and activity centres in the
growth area during precinct planning.
1.2 Program of Evening Activations
Camden has a number of well-developed commercial
hubs, however at night there are very few businesses
operating and therefore a lack of activity and vibrancy
in the night time economy.
1.3 Nepean River Green Corridor and Trail Link
Camden LGA has a range of open spaces, parks,
gardens and reserves. The Nepean River Corridor, in
particular, is the key green space for visitors and
residents and needs to be enhanced and maintained.
Council will undertake investigations for delivery of
parklands, cycling and walking trails along the river,
and attraction of businesses to deliver tours and
activations such as canoeing, cycling, etc.
Deliverables
a) Undertake a Nepean River Corridor Feasibility
Study with prioritisation of assets and investment
to create a linked trail network across Camden.
b) Enhance and develop open space assets to
support visitor and community engagement in
passive and active recreation.
c) Work with neighbouring areas with regards to
activation and management of the Nepean
River Corridor.
1.4 Camden Town Farm and Camden
Bicentennial Equestrian Park
Placemaking which creates greater activation within
key commercial centres to build vibrancy should be
considered. This may include artistic interventions
such as projections and light sculptures as well as
encouragement of a regular program of evening
entertainment and activity such as music and night
markets. Encouragement of businesses to extend
opening hours should be considered as well as
attracting new businesses such as wine bars and other
entertainment venues into town centres.
Camden Town Farm and Camden Bicentennial
Equestrian Park are important public facilities that
have potential to act as key attractors for the Camden
region and expand their tourism and events roles. In
order to realise the potential of these facilities there is
a need to develop updated masterplans and strategic
approaches to their management and operation.
Deliverables
a) Develop strategic documents for each location
that consider:
a) Deliver program of activations such as night markets,
live music, street busking, light projections, etc.
b) Strategic review of business opening hours in key
centres by working closely with chambers and industry.
c) Investigate opportunities to encourage and
promote the night time economy in established
centres within planning controls.
Deliverable
i. Visitor servicing infrastructure including, trail
connections, way昀椀nding and parking.
ii. Additional infrastructure needs to support
events in the precinct.
iii. Commercial opportunities for both facilities.
iv. Development of branding for each asset.
31