Camden Council Destination Management Plan (Summary) - Flipbook - Page 33
Priority Projects
2.1 Major Sporting Event Attraction
2.3 Accommodation Investment Attraction
Camden is well placed to grow and develop as a
sporting events hub. Key assets such as the Narellan
Sports Hub, Bicentennial Equestrian Park and Kirkham
BMX and Pump Track have the capacity to support
national and regional competitions.
Camden LGA requires signi昀椀cant investment in
accommodation to service the current visitor market,
expand its capacity for additional overnight stays,
and attract large-scale business and tourism events.
The attraction of Regional, State and National events
will drive visitation and help to grow awareness of
Camden in the market.
Deliverables
a) Develop a major sporting events calendar.
b) Develop collateral, including bid portfolio, to
support major sporting host bids and
benchmarking of associated fees to remain
competitive.
c) Consider allocation of funding to support and
attract major sporting events.
d) Develop promotional campaigns to celebrate
Camden LGA’s major sporting events, to assist
with attracting future events.
Council has prepared an Accommodation Study
which should guide investment attraction and
facilitation activities.
Deliverable
a) Develop and promote Accommodation
Prospectus to communicate accommodation
opportunities to investors.
2.4 Support Key Open Space Attractors
Support investment in and activation of key assets
within Camden, including the Australian Botanic
Garden Mount Annan, Camden township and
surrounds, Cobbitty village and surrounds.
Deliverables
2.2 Conference and Events Centre Feasibility
Study and Prospectus
Development of a Feasibility Study will identify
opportunities for a large-scale conference and events
centre within Camden LGA. This should be a facility at
a much larger scale than the current facilities (i.e.
1,000+ delegates), to support attraction of major
conferences and leverage the strong and growing
business market.
Following the Feasibility Study, a Prospectus should be
prepared to attract investment in the facility.
Deliverable
a) Undertake a detailed Conference and Events Centre
Feasibility Study, with consideration for key market
gaps, positioning, location and transport connectivity.
a) Support implementation of the Australian Botanic
Garden Mount Annan Masterplan.
b) Develop user attraction plans for Camden’s key
open spaces.
2.5 Identify Dining, Produce and
Agritourism Opportunities
As part of the agritourism planning reform package,
the NSW Department of Planning and Environment is
releasing a guideline for landowners. This will help
inform what is possible and the steps for agritourism
development.
In addition to development of agritourism uses in
Camden there is a need to support the development of
quality food experiences that will encourage people to
visit and experience Camden’s unique culinary o昀昀erings.
Deliverables
a) Investigate ways to support industry to develop
food experiences.
b) Investigate opportunities to facilitate and support
sale of local produce between businesses.
c) Investigate ways to support the development of
agritourism opportunities such as glamping and
farm stays.
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