Camden Council Destination Management Plan (Summary) - Flipbook - Page 34
FT
A
DR
Theme 3
STRENGTHEN BRAND AND
SHOWCASE UNIQUE IDENTITIES
Develop a strong brand identity and improve
destination awareness through events,
culture and marketing.
The community values and priorities that informed
this theme include the desire to:
Establishing a uni昀椀ed and collaborative approach
across the Camden LGA that will connect experiences,
solidify the destination identity, and create compelling
itineraries is important to develop and diversify
Camden’s visitor economy.
• Protect historical buildings, gardens and museums
such as the Camden Museum, Macaria – Alan Baker
Art Gallery, and the Australian Botanic Garden
Mount Annan.
Continuing to strengthen the regional destination
brand and growing market awareness is a priority for
the Camden region whilst in the growth phase. Critical
to this will be ensuring that destination marketing
activities are tailored to attract target markets and
grow market share of the destination.
• Create opportunities for tourism ambassadors
including Culturally and Linguistically Diverse
speakers to promote the Camden area.
Arts and culture have the opportunity to be developed
as a product pillar for Camden, building on the
growing arts scene, the range of makers and creators
in the region, the Aboriginal living cultural history of
the area, and Camden’s rich heritage and cultural
backdrop.
Arts and cultural experiences add vibrancy to a
destination, providing compelling reasons for new
visitation to a destination, as well as enriching the
experience for existing visitors.
Camden Cultural Activation Strategy
The deliverables of this DMP are closely linked to the
Cultural Activation Strategy which identi昀椀es the future
direction of Camden’s arts, culture and entertainment.
The Strategy aims to engage the community with
culture including delivering opportunities for
connection through high quality events, programs
and activations that are culturally diverse.
The four key pillars of the strategy include cultural
activation, cultural development, cultural destination,
and cultural advocacy.
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How Community and Industry Informed This Theme
• Increase local awareness of o昀昀ering and engage
locals in the visitor economy.
• Grow tourism events to showcase the area and
build the brand.
• Improve signage and
rejuvenate gateways
into the Camden LGA.