Camden Council Destination Management Plan (Summary) - Flipbook - Page 36
FT
A
DR
Theme 4
FACILITATE INDUSTRY GROWTH
AND COLLABORATION
Facilitate the delivery of hard and soft
infrastructure that will enable industry growth
and foster industry cohesion and collaboration.
The Camden LGA is currently in the growth stage of
the destination lifecycle. At this stage, industry is
experiencing signi昀椀cant growth pressures as a result
of demand from new markets and demand for new
products and experiences.
Council has an important role in facilitating a range of
supporting services to build industry capability and
capacity. This includes training and education for
operators and sta昀昀 in hospitality, and industry support
and engagement.
Council has a critical role in supporting industry
development, facilitating the tools to ensure the
existing business base can operate e昀昀ectively. This
will provide a sound investment climate for the private
sector to invest in creating bookable and distributable
tourism products and experiences.
36
This theme focuses on facilitating the delivery of
quality infrastructure and the attributes that will
support the industry investment needed across the
LGA, as well as an improved visitor experience.
How Community and Industry Informed This Theme
The community values and priorities that informed
this theme include the desire to:
• Increase infrastructure to cope with more tourism
activity including parking, toilets and public
transport services.
• Respond to the high rate of vacancies along
Camden’s main street by considering policy or
incentives to attract new businesses to the area.