Camden Council Destination Management Plan (Summary) - Flipbook - Page 37
Priority Projects
4.1 Industry Attraction
There is need for Camden to actively collaborate with
State Government agencies to proactively attract and
facilitate investment in the visitor economy. Furthermore
there is a need to consider business concierge services
to support investment by existing and potential
investors in the LGA.
Deliverables
a) Consider options for industry attraction, such as
regional lifestyle campaigns and opportunities to
attract new business operators.
b) Investigate opportunities to leverage business
concierge services.
4.2 Advocacy for Enabling Infrastructure and
Services to Support Visitor Economy Growth
There is a need to seek investment in digital connectivity,
transport infrastructure and enabling services to
support investment and growth of the visitor economy
in Western Sydney.
Infrastructure needs are explored in greater detail in the
Camden Economic Development Strategy, and will have a
signi昀椀cant impact on the opportunity to attract investment in
the tourism sector. Similarly, high-level strategic direction –
underpinned by the provision of services, agency support,
and funding – are key to growing the regional visitor
economy as well as enhancing the visitor experience.
4.3 Industry Collaboration and Capacity
Building
The following capacity building activities would
support industry development in Camden:
• Regular LGA industry forums to provide updates on
economic activity.
• Delivery of industry skills development and training
opportunities.
• Facilitate business-to-business networking and
industry matching events.
• Business mentoring from business leaders.
Collaboration is required between industry and
Council to identify speci昀椀c training and workforce
needs and explore opportunities for development.
Deliverables
a) Work with industry to identify local training and
education needs to support career pathways
through the visitor economy industry.
b) Collaborate with stakeholders to develop a
regional tourism networking forum.
c) Collaborate with industry and business to
investigate the development of tourism trails and
packaged experiences.
Key infrastructure needs include:
• Western Sydney Rapid Bus – WSIA/Brad昀椀eld to
Campbelltown
• North South Rail Line – WSIA/Brad昀椀eld to
Campbelltown/Macarthur
• South West Rail Link Extension – Leppington to
Brad昀椀eld
• Telecommunications connectivity
• Services (water, sewerage etc.)
• Regional Tourism Organisation
• Tourism funding
Deliverables
a) Advocate to relevant agencies for increased
tourism funding in the Western Sydney region.
b) Advocate to Destination NSW for the
establishment of a Western Sydney Regional
Tourism Organisation.
c) Advocate for, and support the development of, a
Western Sydney DMP from Destination NSW.
d) Continue to advocate to State and Federal
Government for delivery of priority infrastructure.
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