Camden Council Destination Management Plan (Summary) - Flipbook - Page 4
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Contents
EXECUTIVE SUMMARY
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1. INTRODUCTION
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1.1. THE PROJECT
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1.2. BEST PRACTICE DESTINATION MANAGEMENT
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1.3. THE APPROACH
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1.4. COUNCIL’S ROLE IN THE VISITOR ECONOMY
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1.5. CAMDEN IN CONTEXT
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2. INFORMING THE DMP
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2.1. GEOGRAPHIC AND GOVERNANCE CONTEXT
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2.2. STATEGIC POLICY CONTEXT
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2.3. DEVELOPMENT CONTEXT
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2.4. LOCAL INSIGHTS
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3. CAMDEN’S VISITOR ECONOMY
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3.1. VISITOR ECONOMY OVERVIEW 2022
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3.2. IMPACT OF COVID19
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3.3. VISITOR PROFILE
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3.4. TARGET MARKETS
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4. TOURISM PRODUCT PROFILE AND EVENTS
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5. STRATEGIC CONSIDERATIONS
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5.1. STRENGTHS AND OPPORTUNITIES
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5.2. CHALLENGES AND NEEDS
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6. DESTINATION MANAGEMENT PLAN STRATEGIC FRAMEWORK
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6.1. VISION
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6.2. OBJECTIVES
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6.3. SUCCESS FACTORS
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6.4. STRATEGIC THEMES
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THEME 1 CREATE VIBRANT AND ACTIVATED PLACES
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THEME 2 DRIVE DEMAND AND YIELD
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THEME 3 STRENGTHEN BRAND AND SHOWCASE UNIQUE IDENTITIES
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THEME 4 FACILITATE INDUSTRY GROWTH AND COLLABORATION
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7. IMPLEMENTATION, MONITORING AND REPORTING
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