Camden Council Destination Management Plan (Summary) - Flipbook - Page 6
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Executive SUMMARY
BACKGROUND AND CONTEXT
The aim of the Destination Management Plan (DMP) is to
guide visitor economy growth over the next 昀椀ve years
and consider Camden’s visitor economy potential
holistically across a range of market opportunities.
the tourism output in the Camden LGA was $415.4
million (3.9% of total output), supporting
approximately 2,634 jobs (6.3% of total employment)
and value-adding $194.5 million.
The Camden LGA is transforming from being on the
fringe of Sydney to occupying the geographic centre of
one of Sydney’s three cities – the new Western Parkland
City (WPC), the economic powerhouse of Greater
Sydney.
Prior to the COVID19 pandemic, the Camden LGA was
experiencing strong visitor growth, peaking at almost
929,000 visitors in 2019. Camden continues to make a
steady recovery, attracting 847,100 visitors in 2022 (-9%
from 2019). At present, it is primarily a daytrip destination,
being an attractive choice with its proximity to Sydney,
volume of accessible nature-based attractions, and high
proportion of VFR visitors.
Tourism is an emerging industry in Camden’s local
economy with strong growth potential. In 2021/22,
STRATEGY CONTEXT
A review of strategic documents for Camden highlight the following considerations for development of the
Destination Management Plan:
Aspire to ‘Support a sustainable and resilient visitor economy to return visitation and
expenditure to pre-COVID levels by 2024’ in line with State-wide tourism objectives.
Leverage tourism opportunities created by Camden’s proximity to the WSIA and Aerotropolis.
Partner with industry and NSW Government to build a strong and diverse local economy.
Increase public and private sector investment in visitor infrastructure.
Leverage Camden’s natural and cultural assets to promote local agricultural production and
increase tourism.
Develop the night time economy within Camden’s existing and emerging centres.
Establish digital visitor information services and improve collateral.
Capacity building and support to grow and enhance existing business o昀昀erings.
Develop new products and experiences.
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