Camden Council Destination Management Plan (Summary) - Flipbook - Page 7
ENGAGEMENT
A range of community, industry and stakeholder engagement sessions were undertaken to inform the
Destination Management Plan.
Key outcomes from the community and stakeholder engagement include a strong desire to support marketing
and promotional activities, investment into road and transport infrastructure, event development, and
improvement of visitor amenities and services.
Engagement also highlighted strong interest in the protection and development of Camden’s heritage and
rural areas which provide the setting for holiday leisure visitation. Further development of tracks, trails and
nature-based assets was also seen as a priority for the DMP.
CURRENT MARKETS
Visiting Friends and Relatives (VFR) – Driven by fast growing and culturally diverse population base.
Holiday – Drawn to Camden’s unique rural amenity that’s centrally located within the Greater Sydney region.
Sporting – Attracted by regionally signi昀椀cant sporting events and regional facilities.
TARGET GROWTH MARKETS
Business and Employment – Leveraging the new workforce from the Aerotropolis and emerging medical hubs.
Education – Leveraging the Aerotropolis and adjacent and regional tertiary education institutions.
International – Major medium-term opportunity stemming from WSIA (operational in 2026).
Interstate – Major medium-term opportunity stemming from WSIA (operational in 2026).
Medical and Wellness – Leveraging the new workforce and visitors from emerging medical hubs.
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