Camden Council Destination Management Plan (Summary) - Flipbook - Page 8
FT
A
DR
DMP STRATEGIC FRAMEWORK
The following vision, objectives and themes respond to the strategic opportunities identi昀椀ed for Camden, as well as
community and stakeholder values and aspirations for the Camden visitor economy.
Vision
Camden will realise its potential as a destination of choice, through a
connected industry that provides engaging experiences for all visitors, and
showcases our diverse cultural, heritage and rural landscapes.
OBJECTIVES
Grow visitor yield and
length of stay
Highlight the unique
identities of Camden’s
visitor destinations
Improve industry
cohesion and
collaboration
Support destination
amenity through
planned and delivered
infrastructure
Theme 1
Theme 2
Theme 3
Theme 4
Create Vibrant and
Activated Places
Drive Demand and
Yield
Strengthen Brand and
Showcase Unique
Identities
Facilitate Industry
Growth and
Collaboration
Improve the visitor experience
by creating high amenity,
engaging places, and
capturing and celebrating
unique characters.
Encourage investment in
products, experiences and
attractions that will
motivate a broad range
of visitors.
Develop a strong brand
identity and improve
destination awareness
through events, culture,
marketing and promotion.
Facilitate the delivery of
hard and soft infrastructure
that will enable industry
growth and foster cohesion
and collaboration.
• Identity, Character and
Placemaking
• Major Sporting Event
Attraction
• Industry Attraction
• Program of Evening
Activations
• Conference and Events
Centre Feasibility Study
and Prospectus
• Further Develop
Camden’s Signature
Events Program
THEMES
PRIORITY PROJECTS
• Nepean River Green
Corridor and Trail Link
• Camden Town Farm and
Camden Bicentennial
Equestrian Park
• Accommodation
Investment Attraction
• Support Key Open
Space Attractors
• Identify Dining, Produce
and Agritourism
Opportunities
• Enhance Camden’s
Destination Brand and
Marketing
• Refresh Camden’s
Gateways and Signage
• Support the
Development of First
Nations Tourism
Experiences
• Investigate Relocation of
the Visitor Information
Centre
8
• Advocacy for Enabling
Infrastructure to
Support Visitor
Economy Growth
• Industry Collaboration
and Capacity Building