AW 22 CAREBYME CATALOGUE 12.july USA - Flipbook - Page 46
Interviewing: Illums Bolighus
Illums Bolighus is known all over the world for their
fantastic collection of beautiful products with a focus
on Danish design and high quality. At CARE BY ME,
we are proud to have been represented in Illums
Bolighus since we started 10 years ago.
We paid Illums Bolighus a visit to get their opinion
on why, CARE BY ME and Illums Bolighus is such a
good match.
In your opinion, what value does it add to a brand
like CARE BY ME to be represented in Illums
Bolighus?
For a small brand like CARE BY ME, it is of great
value to be presented to our many Danish and
international customers. Illums Bolighus ensures
CARE BY ME a large international showcase all year
round, where their products are exhibited with some
of Denmark’s largest design brands of all time.
Illums Bolighus is highly respected as an international
department store, and we are pleased to be able to
help new Danish brands on their way.
Which customer type does CARE BY ME address
in Illums Bolighus?
CARE BY ME is aimed at the responsible consumer
who emphasizes natural materials and good Danish,
contemporary design. The brand has an international
expression which attracts customers from all over
the world.
What is the reason why CARE BY ME has been
represented in Illums Bolighus for 10 years?
When we chose CARE BY ME as a brand for Illums
Bolighus 10 years ago, it was because they had a
unique collection within pillows and plaids. They were
first movers with products that were handmade and
in materials of the highest quality that fit well into
our range of architect-designed furniture and interior
design. Our selection of CARE BY ME has expanded
over the years and today CARE BY ME is represented
both in our living department with exclusive pillows
and plaids and in our ladies department with
loungewear and delicious knitwear.
CARE BY ME offers our customers long-lasting
designs. The collections are classic and timeless.
CARE BY ME´s products are made of the best
materials primarily with a focus on Cashmere, which
fits well into our Universe of exclusive design for the
quality-conscious consumer.
Illums Bolighus was originally founded in 1925 under the name of BO.
The man behind BO was the Danish entrepreneur Kaj Dessau, who was blessed with a strong sense of
aesthetics as well as a flair for business. Working with his artistic consultant Brita Drewsen, he created a concept
that had never been seen before: a store with arranged and furnished interiors, where textiles, appointments,
and furniture all interacted as art.
The exceptional foresight displayed by both Drewsen and Dessau, as well as their impeccable sense of style and
quality, played an important role in the international acclaim long accorded to Danish interior design.
Architect MAA Kay Kørbing designed the facade of Illums Bolighus in 1961, stylish and classic with an understated
extravagance on the busy square of Amagertorv in the heart of Copenhagen.