CARGOCONNECT-JANUARY 2021 - Flipbook - Page 27
er Operations in Warehouse
(no.2) Regulations, 2019 advocates a supporting case for itself.
This is yet another opportunity with various advantages
and benefits available which
can aid in the development of a
better and improvised supply
chain in the country, furthering
local production, employment
opportunities and boosting exports becoming the global destination for manufacturing,
assembly, e-commerce, and
other ancillary activities.
Reversing and putting
itself on a steady growth
Given the accelerated e-commerce growth in tier II/III cities/towns during the pandemic as well as the increasing
smartphone penetration, preengineered warehouse structures are being constructed in
Significant growth of cold
chain warehousing is anticipated as the storage of COVID
vaccines, other essentials and
perishables will take predominance with quicker replenishment cycle across all three
tiers of locations.
Further, customs bonded
warehouses are expected to be
used extensively by the industry stakeholders, as the duty
paid and materials cleared are
in line with production lines
requirements as a measure to
reserve finances as industries
With the current situation,
manufacturers are looking at
3PLs in conjunction with LSPs
for both in-house as well as
external manning of the supplies t hrough Warehouse
Management System (WMS)
and Transportation Management System (TMS) as they do
not want to be burdened up.
Given the complex nature of
the already existing supply
chain, and the scenarios now,
has resulted in supply chain
managers looking towards establishing partnerships between themselves and LSPs
where the entire managing of
the supply chain providing
door-to-door services including packaging and handling,
international freight, last-mile
connectivity and custom clearance are being directed to us.
Our own value innovation measure– Air Freight
Station (AFS) has been one
step ahead for the immediate
and direct measure of transporting essential commodities in ULDs directly from
Chennai Airport to the AFS,
strategically set-up in ICD,
Irrugattukottai with immediate customs clearance and
availability to the importer.
Since March 2020 till date,
we have moved chartered
flights specifically to fulfill
our customers’ requirements
with an overall turnaround
time of 8 hours from the time
of aircraft landing to delivery
at the customer’s premises.
This complements our USP of
efficient handling with 24x7
Structured effort in
generating new products
Instead of having multiple
parties at critical juncture, logistics managers are in favour
of having a single party managing all crucial arteries with
a single point of communica-
tion flow across the supply
chain. Moving to a managed
logistics arrangement usually
requires a digital transformation. This, in turn requires a
solid partnership and continuous improvement mindset.
As part of our automation
a nd d ig it a l i sat ion dr ive,
Timelapse Informatics and Solutions - an IT start-up initiated in 2018, is playing an essential role in developing and
upgrading our IT infrastructure across all platforms to
make it customer-centric, integrated with evolving technology to better suit to changing
customer needs and position
ourselves in the rapidly evolving environment.
We are now in the process
of integrating our customsrelated IT activities across all
our facilities including ICD/
CFS/FTWZ/CHA – such as filing of shipping bills/bill of
entries, accounting and finance, as well as human resources monitoring on a single centralised platform that
can be assessed at any port
with the relevant access code.
approach to optimising
logistics networks and
With the phased lockdown,
more challenging in a
rapidly changing business
environment, companies are
beginning to embrace global
thinking and establishing
strategic alliances and
counterparts in the
the operational processes had
become more streamlined,
with route planning and optimisation being of utmost
are crucial since modal networks are out of their optimised patterns. Shippers are
already leveraging a broader
portfolio of modes in an effort
to minimise disruption and
plan for realignment challenges. Shippers know that
there are options for freight to
shift across the modal portfolio seamlessly.
Considering the above factors, it is crucial to focus on
short-term planning and implement strategic pricing.
Shippers, forwarders and carriers need to accept the new
reality that is emerging from
this crisis – digital selling.
Though it is not a new trend,
the adoption has been dramatically accelerated by the
profound impact of COVID-19.
Effective loyalty derived
from the cross-channel
As technological adoption and
innovation increase, decentralised strategic thinking will initiate within companies creating
new breakthrough value for
customers, not just once but
continuously. We have already
started looking internally causing a paradigm shift against the
traditional business strategy
which relies on market boundaries and competitors.
Listening to customer needs,
personalising offers in real-time
and engaging across every
channel, digital and otherwise
will help to stay agile, responsive, and informed of the changing business environment.
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