CARGOCONNECT-JANUARY 2021 - Flipbook - Page 43
Preparing for a prolonged
phase of online demand
The pandemic-induced shift to
digital shopping has made customers more dependent on online mode of shopping even for
the basic food essentials. In
view of increase in online demand, we have upgraded our
digital platform to accommodate B2C module and give consumers the visibility on traceability of their products.
Optimisation possibilities
will soon go even further
Collaborative approach is the
new keyword which emerged
during this pandemic. The
conventional supply chain
models were put to a tough
test and supply chain managers had to bring in new ideas
to meet the volatility in market demand. State-wise distribution centres and procurement models are evolving to
meet the inter-state challenges
in the new normal.
Electronic logging devices
(ELDs) are in use for quite
some time now, providing
shippers the visibility of their
cargo. However, post-COVID,
the data has been put to extensive use, wherein shippers
a nd carriers are worki ng
closely to drive route efficiencies and optimisation, bring
down operating costs and utilise load sharing models. Also,
contactless deliveries are a
new trend that has evolved
using OTPs and e-PODs.
Retain customers and
grow with a conscience
Our capabilities were tested
all throughout 2020, and I am
proud to say that our team at
all locations surpassed customer expectations during
such adverse working conditions. We had been appreciated for our commitment in ensuring the SLAs were not compromised at any point in time.
We have always designed our
strategies keeping customer
requirements at the forefront.
We have delivered B2S facilities for large FMCG companies, and we shall continue to
leverage customer-centric
strategies in future as well.
Time to recall all the
famed ingenuity and
expertise gained
The effectiveness in maintaining temperature integrity
shall play a critical role in defining the nation’s capability
to handle such a massive vaccination drive. Until -200C, the
primary and secondary distribution channels shall not have
a major challenge, but the tertiary or last-mile may impose
some challenges. I am sure
government is working aggressively to ensure that the
last-mile also is addressed.
Meanwhile, Coldman is prepared to handle this huge responsibilit y and we have
mapped sufficient storage
space and fleet at all locations
across the country to handle
significant amount of doses.
Take the notion of ‘valuebased’ healthcare SCM in
the process
Evolution of technology is a
continuous ongoing process.
Pharma, including healthcare
needs a significant realign-
upon multiple suppliers to deliver different products to the
market. A shift from fragmented to consolidated supply
chain approach is needed both
in physical to digital form.
While, on ground, the infrastructure needs to upgraded
and evolve around customised
solutions. The data collected
from various platforms has to
be evaluated on a common
platform to derive its benefits.
In pharma, safety and temperature integrity is the key to
derive maximum efficacy of
We are working
very closely with our
clients to build on new
customised supply chain
strategies, B2S facilities and
distribution models. We are
upbeat on tapping into the
growing demand for quality
cold stores and see great
potential ahead.
ment in its approach
to supply chain. The
major change driver is
the growth in biological and genomic medicine which imposes a
bigger challenge on
shorter product lifecycles with tighter
timelines. Traditionally, large pharma
companies depend
the product. Numerous technologies are available to have
a near real-time visibility of
the product in the entire supply chain process. Integration
of this data from various
sources needs to analysed and
put to good use. Lastly, strict
regulations are need of the
hour to have an effective and
sustainable pharma supply
chain in place.
CargoConnect JANUARY 2021 | 43
