CARGOCONNECT-MAY23 - Flipbook - Page 25
Attention to logistics can
support expanded product
lines in good times or provide a basis for gaining a
competitive profit edge during periods of slow growth
Something that is becoming
more prevalent in all areas of
customer-focussed business
is increased customer control. Besides, given the volatility
of freight rates, booming e-commerce, changing government
regulations, and the constant
onslaught of new technology,
it’s getting harder to do it all
one way. All of these factors are
something that is transferable to
the logistics industry too with
respect to customisable options
to help meet customer’s unique
needs as well as delivery time
schedules, special and personalised deliveries, etc.
In recent years, as we all
can see, the view of logistics has
changed and there are a number of
reasons for the growing influence
of logistics in business strategy.
Today, we see several empirical
examples of companies such
as Walmart, Dell and Hewlett
Packard where logistics has a
clear role in the strategy of the
firm and is a driver for corporate
level profitability and growth.
Attention to logistics can support
expanded product lines in good
times or provide a basis for gaining
a competitive profit edge during
periods of slow growth. Whether
the goal is increased market shares
or increased profits from existing
or smaller market shares, logistics
considerations can be basic to
these accomplishments.
Overall, businesses should
consider automation to be
a part of a modern logistics
ecosystem
To compete in a sector that
presents varied delivery options
to customers, such as different
delivery speeds, tracked parcels,
and personalised experiences, it’s
vital to keep up with the latest
trends in logistics. Technology
has a huge role to play in this, it’s
revolutionising how the logistics
ecosystem works.
Ultimate efficiency is
delivered through logistics via
automation. If processes can be
automated, this can save time and
effort. Integrating with customers’ order systems so that as soon
as an order is placed, the item is
able to be packaged and prepared
for dispatch as quickly as possible.
This minimises the overall order
time as its real time communication and delivery process
begins immediately. Automation
and data-driven operations are
the basis of service efficiencies
today. For example, increasing
demand, booming e-commerce,
and stringent competition are
making nearly every distribution,
logistics, or a retail company
consider integrating automation
into processes and systems.
Overall, businesses should
consider automation to be a part
of a modern logistics ecosystem.
After all, nearly 80 per cent of
high-performing supply chains
achieve revenue growth superior to the average within their
industries. Automation services
such as software and robots
are more accessible than ever,
and with growing customer
demands, it is only emerging
as a competitive edge to every
business needs.
We have customised our
logistics network and service
providers that best suit our
customer segments and their
requirements
We serve a very varied and
diversified customer segment
spread across the country. Each
customer segment has its very
own challenges and different
dynamics. We have tried to adapt
our supply chain to the service
needs of each customer segment.
We have also customised our
logistics network and service providers that best suit our customer
segments and their requirements.
In the meantime, we constantly
take help of technology to have a
clear visibility across the supply
chain, which in turn, enables us
in getting meaningful insights
that help the business to better
practices and operations on a
real-time basis.
CARGOCONNECT MAY 2023 | 25
Interviewed by UPAMANYU BORAH
Something that is
becoming more
prevalent in all areas
of customer-focussed
business is increased
customer control.
Besides, given the
volatility of freight
rates, booming
e-commerce, changing
government
regulations, and the
constant onslaught of
new technology, it's
getting harder to do it
all one way. All of
these factors are
something that is
transferable to the
logistics industry too
with respect to
customisable options
to help meet
customer’s unique
needs as well as
delivery time
schedules, special and
personalised
deliveries, etc.
the businesses may not be able to
afford high-end ERPs, but there
are others solutions available
that are able to provide similar
results and can help derive the
same kind of insights. The key
to succeed is not in buying the
system; it’s about harnessing the
information that is generated.
For instance, when speaking of drivers, improving the
delivery process entails having
more visibility of them in the
field. Having the ability to track
where your drivers are anytime
and anywhere is a great start
to creating a delivery efficiency
formula. Having a centralised
system that provides information
on driver locations lets businesses
keep tabs on their drivers’ locations and progress in real-time.