CARGOCONNECT-MAY23 - Flipbook - Page 33
reduced which is time and
cost-efficient.
* Software solutions like
Warehouse Management
Systems (WMS) and Transport Management Systems
(TMS) can help to improve
data visibility, which in turn,
reduces cost with minimum
use of resources.
We boast 100 years of experience in retail market and
our widespread supply chain
network differentiates us
from others
We are a customer centric company and always focus on customer delight. Our unique product
portfolio makes us favourite for
everyone in India. We boast 100
years of experience in the retail
market and our widespread supply
chain network differentiates us
from others. We are continuously
imparting new technologies within
our network and this puts us one
step ahead of others.
We are delivering to both
B2B and B2C businesses. We are
directly operating on all online
marketplaces and also delivering
our products through indirect
channels (wholesale). Besides,
we have our own retail stores as
well. Logistics is the key in this
competitive market; hence we have
put in place a well-established
network. We have also improvised our network design and
changed the delivery system for
better efficiency. The improved
network design has helped us
cut the time and cost required
to bring our goods to the market.
Considering our distribution
network, we have a self-managed
one and through which we cater
to indirect channel partners.
Recently, we have also started
working with 3PL partners for
retail and B2C channels.
Today, we have improvised
our network and delivered
our brand’s products to each
customer on time and in a
safe and secured manner
Today, customers have high expectations for speedy deliveries. This,
particularly, becomes difficult to
manage during festive season,
but by improvising our network
design and connecting to the local
markets with our retail network
directly, we have been able to
exceed customer expectations.
Importantly, we have learnt
many things from the pandemic
and where and how we need to
scale up and deploy the required
resources for improving the
supply chain. Today, we have
improvised our network and
delivered our brand’s products
to each customer on time and
in a safe and secured manner.
As I had mentioned earlier, we
have a widespread and strategic
well-designed network spread
across India which helps us to
deliver goods on time. Besides, we
have also implemented technologies like WMS, TMS, etc. which
has helped us streamline our
outbound logistics functions.
Introducing new technologies within vendor management along with WMS
and TMS into logistics
systems will help to provide
improved real-time visibility
Customers are becoming more
demanding and focussing on new
designed products. That said,
only an integrated supply chain
can help to achieve customer
expectations of this level.
Introducing new technologies
within vendor management along
with WMS and TMS into logistics systems will help to provide
improved real-time visibility.
I would suggest company and
supply teams should focus on stock
replenishment to avoid stock outs
at stores and also dedicate time
towards working out on ways to
reduce lead time by promoting
L2L sourcing. L2L will also support initiatives like Atmanirbhar
Bharat, which will directly create
employment in local areas.
Meanwhile, I believe monitoring customer footprint by AI
cameras will help to understand
the percentage of buying customers against non-buying customers
(window shopping) and give us
a distinctive edge in terms of
production logistics and supply
chain decision-making.
CARGOCONNECT MAY 2023 | 33
Interviewed by UPAMANYU BORAH
Customers are
becoming more
demanding and
focussing on new
designed products. That
said, only an integrated
supply chain can help
to achieve customer
expectations of this
level. Introducing new
technologies within
vendor management
along with WMS and
TMS into logistics
systems will help to
provide improved
real-time visibility.
Today, customers have
high expectations for
speedy deliveries. This,
particularly, becomes
difficult to manage
during festive season,
but by improvising our
network design and
connecting to the local
markets with our retail
network directly, we
have been able to
exceed customer
expectations. Importantly, we have learnt
many things from the
pandemic and where
and how we need to
scale up and deploy the
required resources for
improving the supply
chain.We have also
improvised our network
design and changed the
delivery system for
better efficiency. The
improved network
design This has helped
us cut the time and cost
required to bring our
goods to the market.